Work history
Strategist / PlannerCreative Artists Agency
London, United KingdomFull Time
As a member of the Creative Labs team at CAA Brand Consulting I specialise in formulating innovative and culturally-relevant brand partnership strategies for blue-chip clients such as OKX (Web3), Bose, Starbucks, Porsche, and Diageo. Working within the world’s largest sports and talent agency has led me to partner with top global rightsholders across a multitude of sectors, notably in sport, fashion, music, and Web3. Roles and responsibilities include:
• Interrogating and responding to existing clients briefs and incoming tenders via a critical thinking framework to reveal brand challenges and opportunities.
• Mining data and cultural trend research from subscription tools and desk research to unveil original, actionable insights.
• Crafting brand positioning, strategy and insights to brief the creative team and inspire captivating and impactful work.
• Leading projects, presentations and pitches for both existing and prospective clients and partners.
• Producing and distributing thought leadership content on current and relevant topics in culture through workshops and company summits.
• Leading Brand Consulting’s internal education and external offering around all aspects of Web3 technology (NFTs, A.I., Metaverse, Crypto).
• Designing internal protocols and programs to foster and develop a culture of strategic thinking.
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Digital Strategy & Marketing ManagerCity Slang
- Berlin, GermanyFull Time
Digital Marketing Manager for all City Slang releases worldwide.
Composed digital marketing strategy at a company level and managed all aspects of artists’ online campaigns. Roles and responsibilities included:
• Creative direction for artists and designers regarding marketing assets
• Plan and deliver expert online advertising campaigns.
• Composition and execution of label strategy for asset creation, channel growth and social engagement.
• Primary individual for artist and management to develop and implement online marketing and social media campaigns.
• Inform and influence release schedule, strategy and wider marketing activities.
• Analyse industry and cultural trends to formulate brand identity, strategy and marketing routes.
• Coordinate partnerships with key DSPs, platforms and cultural outlets.
• In-house designer for select digital assets (image and movie).
• Educate colleagues in digital marketing practice and inform label on wider possibilities and industry opportunities.
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Skills
- Digital Marketing
- Social Media Management
- Music Advertising
- Campaign Management
- Creative Direction
- Marketing Strategy
- Data Analysis
- Social Media Advertising
- Brand Strategist
- Brand Partnerships