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I'm a London-based writer, content creator and creative collaborator with a passion and proven aptitude for the written word. I have extensive knowledge in editorial content creation and management, brand marketing, partnerships and public relations. A passionate storyteller and creative thinker, I have an avid interest in the changing media landscape. Backed by strong faculties in organization and communication, I believe strongly in the value of collaboration, maintain poise and humour under pressure and excel at managing competing priorities.
• Manage and write all aspects of e-commerce site BRIKA.com and the BRIKA blog (create and oversee editorial calendar, chase and interview subjects, write and edit all content) • Copywriting for all promotional emails, web assets, signage and partnership proposals • Social media content creation and management (Instagram, Facebook, Twitter) • Pitch marketing partnerships with influencers, from ideation to execution, to increase brand audience and engagement • Write product descriptions and Maker profiles in compelling, brand-aligned voice • Lead sales for sponsored blog posts, digital advertising and dedicated e-blasts
Representing FASHION, Men's FASHION, Canadian Family, Weddingbells, Mariage Quebec, Glow and Pure Magazines: • Supported all facets of brand positioning and promotion for the magazines, including websites and social media pillars • Crafted media pitches and press releases to generate media coverage for brands • Copywriting for in-house branded advertisements, both print and online • Assisted in the ideation and execution of sponsorship agreements and promotional partnerships for brand contests and initiatives • Worked closely with editorial staff to execute media interviews, coordinate logistics and develop key messaging • Event management and execution of bi-annual Toronto Fashion Week Awards, including successfully pitching contra partnerships (brand activations, venue, catering)
• Spearheaded the social media and marketing of MSF film Big News From Grand Rock’s Indiegogo campaign to successfully raise $50,000 in contributions for the film • Wrote, edited and researched pitches and treatments on documentary subjects for broadcasters and film funds, managed footage rights, clearances, and insurance
Broadcast Television, Newspaper and Magazine Writing. Grade Point Average: 3.8.
Communications, Cultural Studies and Sociology.