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Samantha Alexander

Copywriter

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Content Manager - Communications Manager

About me

I'm a London-based writer, content creator and creative collaborator with a passion and proven aptitude for the written word. I have extensive knowledge in editorial content creation and management, brand marketing, partnerships and public relations. A passionate storyteller and creative thinker, I have an avid interest in the changing media landscape. Backed by strong faculties in organization and communication, I believe strongly in the value of collaboration, maintain poise and humour under pressure and excel at managing competing priorities.

Skills

  • Writing
  • Copywriting
  • Editing
  • 3+ Years Experience Social Media
  • Communications
  • Journalism
  • Marketing
  • Content Management
  • PR
  • Communications PR Press Releases

Work history

2016

Digital Editor

BRIKA

Jan 2016 - Nov 2016
  • Toronto, ON, Canada
  • Full Time
  • • Manage and write all aspects of e-commerce site BRIKA.com and the BRIKA blog (create and oversee editorial calendar, chase and interview subjects, write and edit all content) • Copywriting for all promotional emails, web assets, signage and partnership proposals • Social media content creation and management (Instagram, Facebook, Twitter) • Pitch marketing partnerships with influencers, from ideation to execution, to increase brand audience and engagement • Write product descriptions and Maker profiles in compelling, brand-aligned voice • Lead sales for sponsored blog posts, digital advertising and dedicated e-blasts

2016

Marketing Communications Specialist

St Joseph Media

Jan 2014 - Jan 2016
  • Toronto, ON, Canada
  • Full Time
  • Representing FASHION, Men's FASHION, Canadian Family, Weddingbells, Mariage Quebec, Glow and Pure Magazines: • Supported all facets of brand positioning and promotion for the magazines, including websites and social media pillars • Crafted media pitches and press releases to generate media coverage for brands • Copywriting for in-house branded advertisements, both print and online • Assisted in the ideation and execution of sponsorship agreements and promotional partnerships for brand contests and initiatives • Worked closely with editorial staff to execute media interviews, coordinate logistics and develop key messaging • Event management and execution of bi-annual Toronto Fashion Week Awards, including successfully pitching contra partnerships (brand activations, venue, catering)

2013

Marketing Assistant

Markham Street Films

Jun 2013 - Nov 2013
  • Toronto, ON, Canada
  • Full Time
  • • Spearheaded the social media and marketing of MSF film Big News From Grand Rock’s Indiegogo campaign to successfully raise $50,000 in contributions for the film • Wrote, edited and researched pitches and treatments on documentary subjects for broadcasters and film funds, managed footage rights, clearances, and insurance

Education

2013

Bachelor of Journalism

University of King's College

Sep 2012 - May 2013
  • Halifax, NS, Canada
  • Broadcast Television, Newspaper and Magazine Writing. Grade Point Average: 3.8.

2011

Bachelor Arts

McGill University

Sep 2007 - May 2011
  • Montreal, QC, Canada
  • Communications, Cultural Studies and Sociology.