About me
I'm a London-based writer, content creator and creative collaborator with a passion and proven aptitude for the written word. I have extensive knowledge in editorial content creation and management, brand marketing, partnerships and public relations. A passionate storyteller and creative thinker, I have an avid interest in the changing media landscape. Backed by strong faculties in organization and communication, I believe strongly in the value of collaboration, maintain poise and humour under pressure and excel at managing competing priorities.
Work history
Digital Editor
- Toronto, CanadaFull Time
• Manage and write all aspects of e-commerce site BRIKA.com and the BRIKA blog (create and oversee editorial calendar, chase and interview subjects, write and edit all content)
• Copywriting for all promotional emails, web assets, signage and partnership proposals
• Social media content creation and management (Instagram, Facebook, Twitter)
• Pitch marketing partnerships with influencers, from ideation to execution, to increase brand audience and engagement
• Write product descriptions and Maker profiles in compelling, brand-aligned voice
• Lead sales for sponsored blog posts, digital advertising and dedicated e-blasts
Marketing Communications Specialist
- Toronto, CanadaFull Time
Representing FASHION, Men's FASHION, Canadian Family, Weddingbells, Mariage Quebec, Glow and Pure Magazines:
• Supported all facets of brand positioning and promotion for the magazines, including websites and social media pillars
• Crafted media pitches and press releases to generate media coverage for brands
• Copywriting for in-house branded advertisements, both print and online
• Assisted in the ideation and execution of sponsorship agreements and promotional partnerships for brand contests and initiatives
• Worked closely with editorial staff to execute media interviews, coordinate logistics and develop key messaging
• Event management and execution of bi-annual Toronto Fashion Week Awards, including successfully pitching contra partnerships (brand activations, venue, catering)
+ Show more
Skills
- Writing
- Copywriting
- Editing
- Communications
- Journalism
- Marketing
- Content Management
- PR
- Communications PR Press Releases
Education
Bachelor of Journalism
- Halifax, Canada
Broadcast Television, Newspaper and Magazine Writing. Grade Point Average: 3.8.
Bachelor Arts
- Montreal, Canada
Communications, Cultural Studies and Sociology.