About me
Cultural researcher, writer, strategist and project manager with experience in brand partnerships for music and events.
My work involves helping brands to achieve cultural relevance by translating strategic thinking into effective solutions for creative, campaigns, communications and positive business leadership.
Proud to have developed and managed a number of research and storytelling projects for businesses and organisations including Conde Nast, IKEA, British Council and Diageo. From brand films, campaigns and live video broadcasts, through to industry white papers, and strategic direction for a global brand's content and communications platform, my experience across brand marketing and advertising (on projects large-scale and small) is broad and multi-various.
I’m passionate about connecting people with impactful ideas and stories that inspire, connect, provoke and can change lives.
Projects
- Co-author of TCOLab x The Outsiders Project, Future of the Outdoors: Beyond Representation 2022 reportThe North Face, adidas, Arc’teryx and Patagonia come together in a new report highlighting the lack of diversity in Outdoor Culture. 'Beyond Representation' aims to shift brand understanding and perspectives on the barriers faced by People of Colour when engaging in outdoor pursuits. Written by outdoor sports diversity expert Phil Young with Insight Strategist Sam Fox for The Outsiders Project, an outdoor sports platform and agency championing diversity in outdoor sports. https://www.tcolondon.
- Co-author of Future of Community: Facilitation not Appropriation book by TCOLabI co-wrote the report 'Future of Community' with TCOLab partner Helen Job, to explore how community creates culture, and how brands must fundamentally understand it in order to credibly play in it. We interviewed six expert contributors for the book – part of our TCOLab community – who are a mix of brands, collectives and commentators.
- TCO LabTCO Lab (part of TCO London) is a problem solving think tank to answer client’s changing needs in a new landscape. We run an insights platform, report and events series and a monthly newsletter exploring global shifts, trends and wave-makers shaping and defining emerging culture. Our aim is to inspire and challenge our clients to do better and be better. Join our network at instagram.com/tcolab
- Smirnoff x Dimensions' DJ DirectoryThe DJ Directory platform was launched by Dimensions Festival to shine a spotlight on some of the best unsigned, burgeoning DJ talent. In 2017, Smirnoff aligned with this cutting edge, world-renowned electronic music festival to support the DJ Directory and offer extended opportunity for emerging artists to progress in their scenes, which included sets and panel discussions across the festival weekend. I worked as Brand Partnerships Account Manager, helping to secure and realise the project.
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Work history
Senior Account Manager & Strategist, Cultural InsightTCOLondon
London, United KingdomFull Time
Senior Account ManagerFlamingo Group
- London, United KingdomFull Time
Leading the day-to-day management of clients’ global, strategic research projects, with a focus on media and social innovation. Responsible for managing key client and partner relationships, and helping to define project scope, goals, deliverables and required resources.
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Skills
- Strategy
- Marketing
- Consumer Behaviour
- Storytelling
- Insights
- Cultural Anthropology
Education
Fashion Promotion, First Class HonoursUniversity for the Creative Arts
- United Kingdom