London-based content editor, creative researcher and trends analyst, with over five years industry experience creating arts and culture content and developing strategic insights to help brands track new opportunities and engage with future audiences. I'm culturally curious and interested in the intersection of fashion, design, commerce and consumer behaviour. My work includes content creation, consumer insight and market analysis, and developing bespoke research and advisory reports/presentation decks for brands in sectors as diverse as fashion, retail engagement, food & drink, packaging and education, including The Woolmark Company, The British Council, Avery Dennison, River Island and Tesco Real Food. Creative agencies I have worked with include: Stylus Innovation & Advisory, Cedar Communications, Protein, Latimer Group, Philippa Wagner Consultancy
SERVICES: Writing & Editing, Digital Content, Content Production, Editorial, Strategic Thinking, Creative Research, Trends Analysis, Brand Strategy/Advisory, Creative/Visual Direction AREAS OF EXPERTISE / INTEREST: Cultural and Design Trends, Consumer Insights, Market Intelligence, Retail Engagement and Innovation (including store design, digital commerce and marketing), Brand Marketing & Communications, Sustainability Practices in Fashion and Retail, Health and Wellness, Food, Beauty SOFTWARE: Proficient in CMS, WordPress publishing and creating content for social media. Also, Microsoft Office, Keynote and Adobe Creative Suite (Photoshop, InDesign and Illustrator). Intermediate in Sage and SAP for fashion merchandising and buying. Knowledgeable in Final Cut Pro for video editing.