Cultural insights researcher and brand strategist with a background in brand partnerships for music. My work involves helping brands to achieve cultural relevance by translating insights and strategic thinking into effective creative solutions. Proud to have worked on projects (from research to film and live video broadcast) for brands and organisations including Conde Nast, British Council and Diageo. I am passionate about music and culture, and social and environmental good, and helping brands and consumers engage with these in relevant and meaningful ways.
Leading the day-to-day management of clients’ global, strategic research projects, with a focus on media and social innovation. Responsible for managing key client and partner relationships, and helping to define project scope, goals, deliverables and required resources.
Lead on brand partnerships activity to drive successful branded content and activations across Sunfall, Dimensions and Outlook festivals.
Creative agencies I have worked with include: Protein, NVS Music Group, Mash, Stylus Innovation & Advisory, Cedar Communications, Latimer Group, Philippa Wagner Consultancy