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Samantha Fox

Digital Content Editor + Strategic Insights

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist & Planner - Web & Digital Producer - Writer

About me

London-based content editor, creative researcher and trends analyst, with over five years industry experience creating arts and culture content and developing strategic insights to help brands track new opportunities and engage with future audiences. I'm culturally curious and interested in the intersection of fashion, design, commerce and consumer behaviour. My work comprises content creation, consumer insight and market analysis - this includes developing bespoke research and advisory reports/presentation decks for brands in sectors as diverse as fashion, retail engagement, food & drink, packaging and education, including The Woolmark Company, The British Council, Avery Dennison, River Island and Tesco Real Food. Creative agencies I have worked with include: Stylus Innovation & Advisory, Cedar Communications, Protein, Latimer Group, Philippa Wagner Consultancy


  • Editing
  • Web Content
  • Creative Direction
  • Indesign
  • Photoshop
  • Content Strategy
  • Research and Trend Analysis
  • Ideas Development
  • Content and Media Writing
  • Creative Stragegy
  • Research Insight
  • Product Photography for E-commerce
  • Retail Engagement and Innovation
  • Promotion
  • Image Research
  • Content Production
  • Cms
  • Exceptional Team Player
  • Consumer Trends
  • Creative

Work history


Digital Content Editor, Creative Researcher and Insights Analyst


Mar 2014
  • Freelance
  • SERVICES: Writing & Editing, Digital Content, Content Production, Editorial, Strategic Thinking, Creative Research, Trends Analysis, Brand Strategy/Advisory, Creative/Visual Direction AREAS OF EXPERTISE / INTEREST: Cultural and Design Trends, Consumer Insights, Market Intelligence, Retail Engagement and Innovation (including store design, digital commerce and marketing), Brand Marketing & Communications, Sustainability Practices in Fashion and Retail, Health and Wellness, Food, Beauty SOFTWARE: Proficient in CMS, WordPress publishing and creating content for social media. Also, Microsoft Office, Keynote and Adobe Creative Suite (Photoshop, InDesign and Illustrator). Intermediate in Sage and SAP for fashion merchandising and buying. Knowledgeable in Final Cut Pro for video editing.


Assistant Editor, Retail Engagement and Innovation

Stylus Media Group

Sep 2014 - Sep 2015
  • Full Time


Associate Editor, Lifestyle and Culture

Stylesight / WGSN

Jun 2011 - Feb 2014
  • Full Time


Studio Assistant

The Future Laboratory

Nov 2010 - Jun 2011
  • Full Time


Insights Assistant


Sep 2010 - Nov 2010
  • Full Time


Product Photographer & Copywriter

I. Franks

Jun 2007 - Sep 2009
  • Full Time



Fashion Promotion, First Class Honours

University for the Creative Arts

Sep 2003 - Jul 2006