Samantha Fox

London-based content editor, creative researcher and trends analyst, with over five years industry experience creating arts and culture content and developing strategic insights to help brands track new opportunities and engage with future audiences. I'm culturally curious and interested in the intersection of fashion, design, commerce and consumer behaviour. My work comprises content creation, consumer insight and market analysis - this includes developing bespoke research and advisory reports/presentation decks for brands in sectors as diverse as fashion, retail engagement, food & drink, packaging and education, including The Woolmark Company, The British Council, Avery Dennison, River Island and Tesco Real Food. Creative agencies I have worked with include: Stylus Innovation & Advisory, Cedar Communications, Protein, Latimer Group, Philippa Wagner Consultancy