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• Establishing key shapes & new shapes • Identifying key trends & monitoring UK High Street • Designing into key price points • Source fabrics from customer briefs, catwalk & street trends. • Engaging with customers in meetings
I relocated to the Wilson Imports Ltd Office to be part of a launch into Ladies Fashion. I was the sole designer on a youth brand and assisted on all other ladies fashion brands. • Trend analysis, forecasting and presentation • Brand Direction – customer profiling & trends • Developing seasonal ranges in jersey/knits & woven, across multi-product • Creating seasonal print & graphic libraries • Source new fabrics and print techniques • Organising & directing seasonal photo-shoots • Research& sourcing trips for new ideas and factories • Liaising with satellite offices and factories, including on site visits
• Working as part of a team on the company’s largest account Sports Direct • Design and development of all clothing across multiple brands on ladies, men's & children's wear • Presenting mood boards, graphics, trims packages and colour stories for new brand identities • Overseeing orders from design to final production stage - includes checking lab dips, trims ,print strike off's and physical samples
• Assisting the Design Room • Overseeing all incoming and outgoing mail • Research new developments • Take meeting minutes & communicate with team