Samantha Gane

Marketing Executive (Retention)



  • Direct Marketing
  • Marketing Advertising Campaigns

Work history


Marketing Executive

The Guardian

May 2015
  • I manage two international Guardian subscription products, the Guardian Weekly and the Guardian Digital Pack. Both of which are very different in terms of product, logistics and subscriber base. One is a print product that has been in circulation since 1919 delivered worldwide (Guardian Weekly), the other (Digital Pack) is just over a year old and encompasses two apps (tablet and phone). It is my role to reduce churn across both products and retain subscribers in line with our annual forecast to ensure the team hit revenue targets. Projects/campaigns include; development of the Digital Pack in-life communications, creating the Guardian Weekly agent (B2B) order communication cycle, developing the Guardian Weekly newsletter, working with internal and external partners to develop a benefits programme that works internationally and suits each audience, managing the move of communications from current fulfillment/order processes across to brand new platforms, creating surveys and analysing results to inform in-life decisions and reduce churn, working within brand guidelines to create all in-life campaigns, development of creative material with external agencies and much more.


Marketing Executive

The Guardian

Sep 2014 - May 2015
  • Managed various channels to drive acquisition from innovative direct marketing campaigns. Involved project management, campaign planning, data selection, testing, media buying, development of creative materials to sit within brand guidelines and produce maximum acquisition, budgeting and research.


Acquisition Marketing Executive

News UK

Jun 2013 - Sep 2014
  • Implementing and driving strategy across four key areas of acquisition for Milkround; offline, the member-get-member scheme, partnerships and web. Analysing the quality of registrations and reassessing the strategy to ensure the highest quality candidates are collected. Offline - Managing team of six Campus Promotions Managers during peak of student/graduate fair season - Organising year-round schedule of events, Promotional Assistants on campus and all collateral to be distributed - Working with event partners to develop and deliver contra-agreements - Communicating with design agency and merchandise providers to ensure all promotional materials reflect the brand and are of highest quality Member-get-member scheme (Milkround Reps) - Daily management of overall scheme - Incentivise registered Reps to meet monthly targets - Analyse quality of registrations provided via scheme - Develop scheme to follow trends and fit with Milkround future objectives Partnerships - Developing new relationships with complementary student/graduate/school leaver organisations - Managing existing partnerships to ensure mutually beneficial relationship that build confidence with student/graduate/school leaver market - Looking for new ways for partners to get involved with Milkround activities and vice versa Web - Implementing on-site campaigns to drive web registrations - Analysing effectiveness of campaigns and overall site in driving registrations through Sitecatalyst - Working with SEO agency to build PPC for acquisition - Supporting the rest of the marketing team to ensure SEO is optimised in all areas Outside of these areas; pushing forward with new ideas/campaigns to drive acquisition for Milkround, researching the UK school and college leaver audience, remaining constantly updated on graduate recruitment and digital marketing trends to ensure Milkround remains the UK's number one graduate recruitment website and builds career confidence among target audience.


Partner Manager

Groupon UK

Mar 2012 - Jun 2013
  • Efficiently managing key accounts featuring on the main London page for Groupon UK. Ensuring Partners' have a sterling operational experience running with Groupon from pre to post feature, working hard to maintain long-term relationships. Responsibilities include: • Working with regional management and strategic planning to ensure London main is scheduled, that each business is properly briefed and ready to maximise their feature on Groupon • Relationship development with business partners, operational briefing • Liaising with business partners and internal departments to solve partner issues and queries • Being the Groupon Head Office point of contact for all partners in London main



Direct and Digital Marketing

The Institute of Direct and Digital Marketing

Sep 2015 - Feb 2016



    Plymouth University

    Aug 2006 - Apr 2010
    • BA