Work history
Marketing Executive
I manage two international Guardian subscription products, the Guardian Weekly and the Guardian Digital Pack. Both of which are very different in terms of product, logistics and subscriber base. One is a print product that has been in circulation since 1919 delivered worldwide (Guardian Weekly), the other (Digital Pack) is just over a year old and encompasses two apps (tablet and phone). It is my role to reduce churn across both products and retain subscribers in line with our annual forecast to ensure the team hit revenue targets.
Projects/campaigns include; development of the Digital Pack in-life communications, creating the Guardian Weekly agent (B2B) order communication cycle, developing the Guardian Weekly newsletter, working with internal and external partners to develop a benefits programme that works internationally and suits each audience, managing the move of communications from current fulfillment/order processes across to brand new platforms, creating surveys and analysing results to inform in-life decisions and reduce churn, working within brand guidelines to create all in-life campaigns, development of creative material with external agencies and much more.
Marketing Executive
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Managed various channels to drive acquisition from innovative direct marketing campaigns. Involved project management, campaign planning, data selection, testing, media buying, development of creative materials to sit within brand guidelines and produce maximum acquisition, budgeting and research.
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Skills
- Direct Marketing
- Marketing Advertising Campaigns
Education
Direct and Digital Marketing
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Marketing
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BA