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Samantha Humphries

PR Exec


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  • Events
  • Marketing PR
  • Music
  • Writing
  • Blogs
  • Consumer PR
  • Internet Marketing
  • Project Management
  • Wordpress
  • Web Content
  • Talent Management
  • Environment
  • Communications
  • Social Media
  • Content and Media Writing

Work history


PR Exec

O2 Telefonica

Sep 2014
  • • Responsible for the management and creation of all content marketing on the external O2 blog site, The Blue (, co-ordinating with teams across marketing to produce fun, engaging content to support campaigns. • Using analytics, have tested different content formats to establish which attract more customers and lead to a higher click through rate and website dwell time, driving more users to the platform. • Head up all the CSR PR (Think Big) within the company, closely working with internal stakeholders and external agencies to ensure successful campaigns are developed and delivered, to continue O2’s market leading position in sustainability. • Regularly work alongside the social media team to ensure all channels are involved with announcements and campaigns, and that new content I create is relevant and specific to their audience, involving and engaging our followers via social media. • Create opportunities for journalists to speak with the Head of Sustainability, to build new media relationships and contacts, and position O2 as a key spokesman on sustainability and young people. • Responsible for the Communications team’s Hospitality programme, liaising with internal teams to secure the best possible tickets at The O2, O2 Academies and Twickenham, ensuring these tickets are placed with relevant journalists and media, to develop contacts and relationships between O2 and the press. • Organised and hosted the O2 Press Christmas Party in 2014, inviting key contacts from a wide range of media outlets, achieving the highest number of media attendees to date.


Marketing Intern

Amy George London

Nov 2013 - Mar 2014
  • • Researching social media projects and helping to manage all social media marketing for the business. • Supporting the owner in the set up and management of online purchasing on all stockists’ websites, editing and updating all images and product information. • Completing general admin tasks and general support in the running of the business wherever needed.


Events Intern

Ultimate Experience

Sep 2012 - Dec 2012
  • • Assisted with the running and organisation of corporate events for the Christmas period at many of the capital’s leading venues. • Integral in the design and set-up of every event, not afraid to take a hands-on approach to help and support the project manager wherever needed. • A valuable member of the management team, ensuring each event’s success, establishing myself as a strong team player. • Enhanced my ability to manage multiple tasks at one time, as well as my capacity for being versatile and adaptable to any situation thrown in my path.


Duty Manager

Bromley Tennis Centre

Jan 2008 - Jul 2014
  • • Designed marketing material for upcoming events, and emailed to all club members. • Developed customer facing skills, and the ability to maintain professionalism in a fast-paced environment. • My high level of customer service successfully saw an increased percentage in membership at the centre. • This along with my aptitude for quickly learning new skills, saw me promoted to overall site manager. • Undertook training to be a tennis coach, enabling me to assist with weekly tennis lessons and holiday programmes, as well as helping with the running of county-wide tournaments. • Assisted with the training of new junior and senior staff members.




University of Warwick

Sep 2009 - Jun 2012
  • Philosophy of Photography, Aesthetics, Religion, Aristotle, Nietzsche, Kant,