Samantha Kilford

PR & Communications

Level
Junior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

BA English Literature student at the University of Bristol with experience working as a publicist, digital content writer/editor and social media coordinator in the publishing and entertainment industry both in-house and freelance. Passionate about producing well-researched and engaging visual and written content for all audiences. Highly skilled in social media management, content editing, SEO, and client communications as well as experience completing general administrative business tasks. A proficient user of G Suite, Final Cut Pro, HubSpot and Adobe Creative Cloud (Photoshop, Lightroom, InDesign and Premiere Pro).

Locked Pro Plan feature

Skills

  • Copywriting
  • Social Media Marketing
  • SEO
  • Digital Marketing
  • Communications
  • Adobe Creative Suite
  • Press Liaison
  • Entertainment Journalism
  • Digital Content
  • CMS Experience

People I’ve worked with

Companies I’ve worked with

  • Penguin Random House UK

    Penguin Random House UK

    • Publishing
  • S

    Self

    • H+K Strategies UK

      H+K Strategies UK

      • Marketing & PR
    • V

      Various Publications

      Work history

      Currently

      Autumn PR & Comms Programme

      H+K Strategies UK

      Oct 2020
      • London, United Kingdom
      • Internship

      Currently

      Business Operations and Marketing Intern

      Bright Network

      Jul 2020
      • London, United Kingdom
      • Internship
      • • In partnership with leading employers such as P&G, Google, GSK and M&S • Insight into consultative selling, supply chain management and competitor analysis • Final project consisting of a proposal for Enterprise Car Club's company expansion; produced a SWOT analysis of 3 major UK cities, conducted market research for a new target audience and devised a brief digital and physical marketing strategy

      Currently

      Publicist

      Self

      Dec 2017
      • London, United Kingdom
      • Freelance
      • • Liaise with different publishing houses and authors to devise bespoke plans to promote their new releases and publications such as organising blog tours, reaching out to fellow bloggers and members of the press to schedule reviews and interviews, arranging advertisements and conducting publicity campaigns across the web • Using social media effectively to promote releases to engage audiences and meet client targets whilst maintaining company/brand values and aesthetics • Skilled with CMS (WordPress, Blogspot, etc), basic HTML and Influencer & Blogger Outreach • Composing press releases, newsletters and other promotional materials on Adobe Illustrator, Photoshop and Microsoft Office • Built up a strong contact list within the entertainment and publishing industry featuring key press individuals • Experience using Google Drive, Google Docs, Mailchimp, Canva to manage and compose content • Knowledge of social media automation tools such as Hootsuite, Agorapulse and Sprout Social

      Currently

      Content Writer & Researcher

      Various Publications

      Dec 2014
      • London, United Kingdom
      • Freelance
      • • Pitching, composing and editing written and visual content covering topical stories, think pieces and brand/product releases and reviews • Investigate case studies, research accurate statistics, source and interview relevant leads and experts for statements and comments to include in articles for major publications • Run and edit my own literature and lifestyle blog and manage the relevant social channels • Conduct admin, website management on self-hosted Wordpress and my own photography, writing, image/video editing on Adobe Suite • Sourcing and communicating with brands, bloggers, influencers and publishing houses to produce written and visual content that shines a spotlight on diverse voices within the literary community and champion female-focused stories

      2017

      PR and Marketing

      Penguin Random House UK

      Dec 2016 - Feb 2017
      • London, United Kingdom
      • Internship
      • • Designed and composed press releases for new novels from authors such as Kathy Reichs, Katie Fforde and David Vann using Microsoft Office and Photoshop • Using my blogger experience, I was able to assist in planning and executing press campaigns and events and built strong contacts in the entertainment, marketing and press industries that I continue to utilise • Communicated with journalists, fellow bloggers and other press to arrange the mailing of advanced copies and invitations as well as responding to social media queries • Using Biblio, Gorkana as well as CRM to compile regular publicity updates and press releases as well as researching and tracking hype around their books across different social media platforms before compiling my findings into a report • Responsible for using company social media to promote releases to followers and create content that would potentially draw in new readers keeping the ‘Penguin’ voice and tone • Performed admin tasks; keeping up correspondence with centre staff and clients, answering phones, liaising with members of the press, dealing with post, sorting newspaper coverage, filing important documents, taking minutes in meetings and organising events for centre staff to attend, including travel and accommodation, eating arrangements and creating an agenda

      2017

      Sep 2015 - Sep 2017
      • New York, United States
      • Internship
      • • Creating engaging, interesting and viral entertainment related content in order to grow web and social media presence • Staying on top of the latest trends and news in regard to books, films, television and music and reporting about them on a regular basis in a clear, concise way that reflected the publication’s tone and voice • Extensively researching information and statistics for articles, I ensured the work I produced was of an excellent, highly professional standard as expected from any news publication • Assisted with copywriting and editing articles as well as conducting and booking in interviews with clients, public figures and industry professionals via email, phone, Skype and in-person as well as responding to reader queries via social media

      Education

      Currently

      Bachelor of Arts (BA)

      University of Bristol

      Sep 2019
      • Bristol, United Kingdom
      • English BA

      2018

      Aug 2016 - Aug 2018
      • Swansea, United Kingdom
      • • A-Levels achieved in English Literature, Classical Civilisation, Religious Studies • A* (90%) in the English Extended Project Qualification, a voluntary independent research project, where I produced a 12,000-word dissertation analysing 1950s America, the socioeconomic impact of The Cold War and the era's attitudes towards mental health in relation to Sylvia Plath’s 'The Bell Jar'

      2014

      Aug 2009 - Aug 2014
      • Swansea, United Kingdom
      • • GCSEs achieved in English Literature, English Language, French, History, Religious Studies, Maths, Biology, Chemistry, Physics and Welsh

      Awards

      2020

      B2B Foundations: Social Media Marketing

      LinkedIn Learning

      • • Insight into how social media marketing (LinkedIn, Twitter, Facebook, Instagram) works within the business to business (B2B) context e.g. the buying process, understanding and communicating with the business buyer, social selling and content marketing

      2020

      Digital Media: Audience Engagement

      Thomson Foundation

      • • Defining and measuring engagement • Choosing the right metric • Performing content deep dives and identifying growth opportunity • A/B testing • Introduction to audience optimisation tools

      2020

      SEO for Social Media

      LinkedIn Learning

      • • Increasing the search ranking of B2B and B2C social media channels from real-world examples and proven strategies • Learnt how to optimise profiles, create and share SEO-rich content, increase reach and engage with target users

      2020

      Marketing Tools: Digital Marketing

      LinkedIn Learning

      • Knowledge in: • Promoting content on social media • Social media automation tools (Hootsuite, Agorapulse, Social Sprout etc) • Digital Advertising; bid marketing platforms, search engine marketing, video advertising tools and mobile advertising platforms • Content Creation and Curation • Website UX and SEO tools and techniques • Email Marketing • Affiliate Marketing

      2020

      • • Understand how to define crisis and prepare for crisis communication • Respond quickly and confidently to any crisis • Identifying different audiences in crisis and assessing technical and physical resources • Learnt how to establish a Core Crisis Communication team and chain of command including a spokesperson • Developing hold statements • Identifying how to avoid common crisis response mistakes • Learnt how to correctly conduct a post-crisis evaluation