Samantha MacKelden

Design and production Officer

  • LocationSouthborough, Tunbridge Wells, United Kingdom

About me


I am a creative arts graduate with a passion for Art and Art History. My current employment with the Royal Academy of Arts is as the Design and Production Officer. In this role I work alongside the Marketing, Operations and Exhibition functions. Operating in a charity based environment working with museums, galleries, I have a responsibility to hit tight deadlines for exhibitions and work within by strict budget limits. Personally I have had to develop project management skills; to learn, develop and improve the function and establish or challenge exiting processes. As such, I am aiming to understand all facets of the Arts business. I have a happy and optimistic personality, I am able to work and communicate effectively at all levels and proactively challenge where necessary to seek improvements or to learn about new functions.



  • Visual Arts
  • Public Art
  • Sculpture
  • Fine Art
  • Print
  • Design
  • Production
  • Indesign
  • Photoshop
  • Brand
  • Project Budget Management
  • Install Supervision and Organisation
  • Commuications

Work history


Design & Production Manager

Royal Academy of Arts

Apr 2014
  • Leading all aspects of design and production management on design commissions made by the RA. I work closely and consult with design studios and print houses, linking with RA branding and exhibition demands daily. I also ensure excellent RA visitor experience by ensuring signage and communications are to the highest quality, maintaining the RA brand. As one of the lead project managers crossing all areas of Public Engagement; I have constant connections to all internal areas requiring design support. I also have interfaces into the studios commissioned to work with us on design, campaigns and exhibitions. This is a demanding role which I have mastered and requires strong organisation combined with persuasive and communicative skills to meet tight timescales and to convince others also. The role is further underpinned by my creativity and desire to see work perfect. Achievements: 1. Successfully manage a design/print placement budget. With an annual spend of £150K. 2. Minimise expensive re-work with suppliers. 3. Devised systems to ensure meticulous attention to detail. 4. Excellent communication across all departments and stakeholders. 5. Helped launched 15 exhibitions, campaigns and events since joining in May last year. (Main Galleries, The Sackler Wing of Galleries, Tennant Galleries, RA Schools -Premiums & June Show) 6. Established a set of new procedure and processes across the RA. 7. Self taught project management and successfully run timetables, installations, production runs and report on progress on all RA campaigns, exhibitions and events. 8. Research and sourcing of design, negotiate quotes for all design based projects from large installations through to small print projects maximising value and providing design advice.


Creative Services Account Executive

Total Media

Jan 2014 - May 2014
  • Reporting to the Head of Creative Services and Lead Designer on a daily basis. Initially this role was created by me after identifying a gap between linking production and design with the client accounts teams. This resulted in an increase of revenues and greater use of in-house graphic design resource. In project managing the creative and production processes from end to end, I ensured that there was a seamless communication throughout from all suppliers/clients/contractors and I also actively sort out ways to create or improve processes and procedures used. Achievements: 1. Creating the Creative Services Account Executive role by successfully pitching to the managing director at Total Media. 2. Market research to maintain our new service had a continued competitive edge. 3. Increased revenues of creative output through clear understanding of expectations & deliverables. 4. Creating exciting new creative concepts with the Lead Designer that were then bought by both client accounts teams and the client. 5. Expanding our portfolio to include – National Portrait Gallery, The National Gallery & the V&A. 6. Established new procedures to join both production and design across multiple platforms.


Production Manager

Total Media Production

Jan 2013 - Jan 2014
  • I reported into the Head of Production on a daily of which the role included daily management of outdoor production, print management and ad trafficking through Total Media Production. I managed the production process from start to finish, ensuring constant client and supplier contact throughout. Day to day I would manage a varying degree of production activity over several campaigns at any one time. Achievements: 1. Excellent understanding of client management. Clients included, Macmillan, Hodder, Little Brown, ENO, NPG, Tate (Britain, Liverpool, Modern), RA, Museum of London, Natural History Museum, National Maritime Museum, Imperial War Museum and many more. 2. Strong production knowledge across multiple platforms – out of home advertising, national press and digital. 3. Developed a well-built network of suppliers and contractors. 4. Created new models for database management and schedule management 5. Expanded the channels communication internally between all client account and media teams within Total Media.



Fine Art History of Art

Goldsmiths, University of London

Aug 2007 - Aug 2010



    Central Saint Martins

    Aug 2006 - Aug 2007
    • Art & Design



    AMP certificate Project Management