Samantha Smithson

Sustainable Designer

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Fashion Designer - Textile Designer


About me

Open to new opportunities in trend analysis, print/graphic and womenswear design for the apparel sector. Sam in a nutshell; Casual Jersey, Sportswear design along with Graphics and Printed Textiles design. Key Skills: Hit the ground running, adapting to each teams dynamics and needs, whilst working independently at a fast pace, highly creative and resourceful under pressure. Samantha works both remotely or at the client’s design office. Samantha is very keen to here from companies looking to develop there current range with trend analysis, print and womenswear design for the apparel sector. Has an inclination and drive to work with ethical, environmentally conscious brands, or those looking to implement this into there business model. Would love to work with NGO's looking to start new ventures.


  • Teaching
  • Apparel
  • Environmental Design
  • Print Design
  • Drawing
  • Account Manager
  • Presenting
  • Design
  • Direct Sales
  • Illustration
  • Management
  • Problem Solving
  • Technical Design
  • Illustrator
  • Photoshop

Companies I’ve worked with

View all
  • Tesco Ltd.

    Tesco Ltd.

    • Retail
  • V


    • W

      Wrangler Jeans, VF

      • U

        United Clothing


        Work history


        Freelance Senior Designer


        Mar 2016 - May 2016
        • Freelance
        • Currently freelancing for various clients such as Nougat London, developing their new occasion wear range. Combining embellishment detailing and hand embroidery, Creating stunning prints mixed with classic tailoring silhouettes. Sam also freelances for Turkish supplier's for various european high street retailers. Creating key Jersey shapes of the season mixed with on trend graphic prints.


        Freelance Designer

        Tesco Ltd.

        Aug 2013 - Nov 2013
        • Freelance
        • Freelancing for big British retailer F&F Clothing at Tesco as Ladies Casual Jersey Designer, full-time over the course of a 3 months period. This role ranged from designing India product for SS14 to create detailed specifications suitable for production. Entering styles onto the Excel critical path and attending range-building meetings with the buying teams.


        Design Manager

        Cherry Feild UK

        Jan 2012 - Oct 2012
        • Full Time
        • Cherryfield provides a design service, a global sourcing agency and is a reputable Jersey supplier to key brands on both the UK and European market. These brands include Tommy Hilfiger, ASOS, Miss Selfridge, River Island, and Burton to name but a few. Providing production out of Turkey, Cambodia, and Bangladesh for Women’s, Men’s and Tween’s. Samantha pioneered a small creative team in the central London design office. Working with inspiring young talent, developing a melting pot of ideas for each client. Key Responsibilities: Managing a design team of five: 2 Designers, 1 Assistant Designer and 2 in-house Freelance Designers. Organising design and sales meetings with customers both in-house and in the factories. Creating trend analysis presentations, with colour direction, key silhouette, fabric and key details. Designing best seller shapes and prints by both freehand and on computer across multiple accounts, This was across both casual and smart Jersey on ladies and tweens departments. Mainly working closely with all relevant River Island deparments. Coordinating the day to day running of the office, whilst maintaining a healthy buzzing productive atmosphere. Achievements: Head hunting a new design team following current expansion of the design office. Implementation and budget planning of trend trips and inspirational resources.


        Senior Designer

        HTL LTD

        Jul 2009 - Dec 2011
        • Full Time
        • Working for a large high street supplier, who manufactures for reputable retailers such as Miss Selfridge, Mango, Dorothy Perkins, Vero Moda, Only, ASOS, Debenhams, Primark and many more. Key Responsibilities: Design both print & Jersey shape, managing accounts such as Dorothy Perkins, Only, Vero Moda, across women’s wear jersey departments including casual main range, tall/petite, smart and sportswear. Co-ordinating, & managing an Assistant Designer, Freelance Graphic Designers and Interns. Creative direction of shop reports and trend mood boards, attending research trips to Paris, and PV. Organising and attending meetings directly with buyers in both Turkey, Denmark and the UK. Responsible for both design direction and sales of over 250,000 units per month, making on average 3000,000 units per year for one of the leading high volume retailers on the UK high street. Being number one casual jersey supplier to the customer means that much responsibility to maintaining this standard is integral to the role. Key Skills: Working to very short lead times while maintaining a high level of creativity and focus. Designing a range of shapes to the season and applying prints to technical specifications. Designing allover & placement prints, strong knowledge in print techniques & colour separation. Strong hand drawing, Photoshop and Illustrator skills. Innovations: Employment, mentoring and coordinating of all intern responsibilities and development. Creation of critical path used with all sample purchases. Instigating shopping trips and monthly budget planning. Researching and developing new print techniques whilst sourcing new trims and fabrics.


        Mar 2007 - Jun 2009
        • Full Time
        • Managed accounts for a successful growing high street supplier, who manufacture for River Island, New Look, Primark, Peacocks, Bay Trading, Dunnes and Penneys. Designing across product areas such as soft separates, denim, formal, casual jersey, leisure wear, and organic ranges. Designing key prints and shapes with quick turnover in mind. Creating inspirational seasonal mood books comprising of mood boards, colour palettes, detail boards, key shape range sheets and trend reports. Presenting ranges and seasonal trend overviews to the buyers. Technical specifications suitable for manufacturers. Chairing weekly internal range review meetings. Implementing high street research and analyzing into Bestseller reports. Travel includes inspiration trips to Barcelona and buyer meetings in Turkey.


        Freelance Designer/Assistant Stylist & Costume


        Apr 2005 - Apr 2007
        • Freelance
        • Working for claimed Stylist to the stars Faye Sawyer on various hit time TV shows such as The X Factor, Celebrity X Factor, West Life music videos and Promo's, Charlotte Church at the Royal Albert Hall, Cardiff, Magazine fashion shoots,. This entailed working under emence pressure to strict deadlines on live shows. Being resourceful, creative, and fast decision making where key to this role.


        Freelance Assistant Designer

        Wrangler Jeans, VF

        Dec 2004 - Mar 2005
        • Freelance
        • Relocating to Antwerp, playing a key part in the design development of both the Men’s, and the new Women’s Wear range. Producing technical specifications suitable for manufacturers to interpret. Creating print designs, presenting to Senior Designer. Creating inspirational mood boards. Putting together range sheets for buyers presentations. Researching competitors, identifying emerging trends. Fittings, taking notes and digital photography.



        Msc Sustainability, Entreprenourship Design

        Brunel University

        Sep 2016 - Sep 2017
        • London, United Kingdom
        • Distinction


        BA(Hons) Fashion Studies

        University of Derby

        Sep 2000 - Jul 2004
        • Fashion Design and Print Grade; 2:1 Higher