Experienced creative marketer with a pragmatic approach to delivering 360 integrated marketing campaigns that return real value. Currently driving growth for startups focusing on deep tech; Internet of Things (IoT), and Blockchain at Next Big Thing AGLocked Pro Plan feature
- Developing and implementing marketing strategy for NBT across paid media, content creation, SEO, SEM, email marketing and traditional media. - Campaign management from conception through to production, benchmarking, goals and analysis - Content creation; editorial, social media and audiovisual - Conception, data modelling and wireframing of the NBT Station community platform - Front-end development of landing pages. - Marketing technology consultant: guiding decisions on the right tools including CMS', CRM's, marketing automation tools, analytics engines and SEO tools.
Editorial - Assisting the deputy editor in editorial tasks such as setting up interviews, sourcing new content ideas, coordinating content. - Developing and writing content for the website. - Copy editing, checking SEO, scheduling articles. - Developing content for Rachel Khoo platform to drive more traffic to Khoollect Social media - Assisting the social media manager with managing the community - Writing and scheduling social media - Researching and reaching out to new influencers - Maintaining social media relations with the Khoollect community - Replying to Khoollect and RK press queries - Maintaining Rachel Khoo’s social media Creative - Assisting the creative editor with developing content - Developing engaging creative content in the form of photos, videos, illustrations, gifs for the Khoollect social media platforms. - Organising the creative content. - Making sure the creative content is delivered on time to the editorial team. - Liaising with outside sources for creative content. Sales - Researching brands - Sourcing contacts - Putting together campaign pitches
- Video content management for art studios in Stoke Newington
- Developing social media strategy through to implementation for all channels - Reporting on social media, and google analytics for OPX.co.uk - Developing & delivering a programme of PR activity. Preparing press releases and speaking to target publications - Writing SEO'd thought pieces for web - Managing content through the expression engine CMS - Creating & managing awards submissions - Designing keynote presentations - Designing A4 indesign case studies and artworking content for the website - Designing monthly newsletter
Assisting Kim Coleman on the 'Winter Sun' project at London's Kings Cross. It involved construction of a large scale installation as well as general assisting and admin.
Creating / sourcing content for the social media channels as well as strategy to drive engagement. Being it a small company, I had a much greater level of responsibility, working on all aspects of a digital and print publication including events management and media sales.