Sammie Jo Coxon

Founder & creative director


About me

Founder and creative director of own jewellery brand, wanting to focus on buying. To be part of a larger team in a more structured environment with specific targets. And to influence the fashion industry by giving people what they want before they realise it themselves, and working with designers that I can relate to having been one myself.

Locked Pro Plan feature


  • Stylist
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Jewelelry Design
  • Production
  • Manufacturing Drawings
  • Budget Manage
  • Budget Allocation
  • PR
  • Marketing
  • Building Relationships

Work history


Founder and creative director

Sammie Jo Coxon

Jan 2014
  • London, United Kingdom
  • Full Time
  • I am the founder and creative director of my fashion fine jewellery brand Sammie Jo Coxon London. I oversee all aspects of the business from designing, sourcing of materials, nagotiating, manufacturing, campaign execution, marketing, PR, orchestrating appearances at fashion shows, building relationships with buyers, packaging and production. I cover each annual fine jewellery collection and all bespoke commissions.


Diamond dealer

Leevy Gems

Sep 2013 - Apr 2014
  • London, United Kingdom
  • Full Time
  • Sorting diamonds and gemstones. Working with customers and delivering specific orders for individual and corporate clients.


Creative researcher

Katie Hillier

Jan 2012 - Jun 2012
  • London, United Kingdom
  • Internship
  • Creative research, Photoshop, manufacturer correspondence, model making, sample production.


Accessories Designer

Stella McCartney

Jun 2011 - Dec 2011
  • Internship
  • Shadowing the head accessories designer. Assisting with research, drawings, presentation boards and working with their Italian manufacturers.


Jewellery Designer

Matthew Williamson

Jan 2011 - Jun 2011
  • London, United Kingdom
  • Internship
  • Research and creation of new jewellery line products.



Graduate Gemologist

Gemological institute of America

Mar 2013 - Aug 2013
  • London, United Kingdom
  • Qualified in diamond and coloured gemstone grading.


BA Hon Jewellery Design

University Of The Arts London, central Saint Martins

Aug 2007 - Jun 2011
  • Granary Building, 1 Granary Square, Kings Cross, London N1C 4AA, UK



Jewellery designer of the Year Award

Retail jeweller, U.K. Jewellery awards

  • Finalist for Designer of the Year at the UK jewellery awards by Retail Jeweller


KickStart award

National Association of Jewellers

  • Selected by the NAJ and IJL to showcase at the 2016 event as part of a new designer support award scheme