Projects
- National TrustThe challenge was the reposition of the National Trust’s current image, to encourage a younger audience to visit NT sites. We created an advertising campaign which used cheeky British innuendo and bright pink colours to turn the NT on its head and challenge the way people perceive the organisation. “Something for the Weekend” encourages a younger audience to visit NT sites on their weekends and also has a competition with prizes like rock-climbing and white water rafting.
Skills
- Advertising
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop