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Samuel McWilliams

Art Direction

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Art Director - Creative Director

Projects

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About me

Art Direction & Design at online fashion retailer, MR PORTER and founder/Creative Director of SAM MC LONDON, founded in 2010. My main inspiration for all of my work comes from the fashion industry mixed with the branding and packaging sector of design, making my strength my ability to ensure my work is leading the way whilst remaining relevant for the brands target consumers, giving the 360 degree experience. As a result of my Graphic Design work at brands such as GIVENCHY, DONDA and MR PORTER, I started my own high-end streetwear label which mixes Anglo-Asian inspired prints and my passion for Football. SAM MC LONDON has been featured in i-D, Wonderland, Hero and V-Magazine to name but few and has been worn by a number of celebrities such as Rihanna, Justin Bieber, G-Dragon, CL and 2NE1.

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Skills

  • Photoshop
  • Illustrator
  • Indesign
  • Creative Arts
  • Art and Creative Direction
  • Art Direciton Photoshoots
  • Delegation
  • Organisation

Work history

Currently

Art Director & Design

MR PORTER

Nov 2014
  • London, UK
  • Full Time
  • Assisting the Creative and Senior Art Directors across a wide breadth of different projects, from developing concepts for/and Art Direction of fashion shoots featured on The Journal (mrporter.com/thejournal) to conceptualising live events (such as the MR PORTER x BEAMS event for LCM, and PR Press day events).

2014

Designer

ASOS

Nov 2012 - Nov 2014
  • London, UK
  • Full Time
  • Key areas: Art Direction, Social Media, PR, Editorial & the daily content on site. I introduced a new creative identity for ASOS across all of ASOS’ global social platforms including Facebook, Weibo, G+ and Instagram. Within the first six months sales grew by 85% across all of our social handles, most notably, engagement rate on Facebook increased from 9.2% to 14.5%. Managed the Art Direction and oversaw all of ASOS Menswear Editorial shoots including ASOS Black x Puma, Nike Air Max Day and all content for ASOS’ Daily Destination. Working collaboratively with the in-house PR team to guarantee exposure in all relevant outlets. Post a series of focus groups, I came up with the concept and launched the look and feel for ASOS in Russia and China when they launched in 2012/13. Overseeing the website, social, PR and editorial content. Since ASOS Daily launched in 2014, I’ve managed the daily feature on the Menswear homepage with quick turnaround times.

2012

Graphic Designer

Givenchy

Dec 2011 - Apr 2012
  • Paris, France
  • Freelance
  • Assistant Print Designer under creative direction from Riccardo Tisci for the AW 12/13 Collection.

2011

Graphic Designer

DONDA by Kanye West

Jun 2011 - Oct 2011
  • London, UK
  • Freelance
  • Working on the first Womenswear collection for Kanye West entitled 'DW' - alongside Virgil Abloh and Alex Milsom.

2016

Creative & Art Director

SAM MC LONDON

Aug 2010 - Sep 2016
  • London, UK
  • Full Time
  • Anglo-Asian inspired, high-end luxury streetwear brand. Outside of my day job, I run my own fashion label; SAM MC LONDON. The brand is heavily influenced by my time spent growing up in Asia (Malaysia and Singapore) and my passion for Football. My personal highlight from SAM MC LONDON since it launched in 2010 was when the brand was approached by 2NE1 to create customised outfits for their AON World Tour which on the brands Instagram alone engaged 37K+ users. For more information, please see the brand's Instagram account: instagram.com/sammclondon SAM MC LONDON has been featured in i-D, Wonderland, Hero. Vice and V magazine. Worn by celebrities such as CL, 2NE1, Justin Bieber and G-Dragon. Stocked in Colette Paris, Beams, Candy Fake Tokyo, Overture Taiwan, MS YAMING, Off the Wall Hong Kong, GR8 Tokyo, Surrender Singapore and more.

Education

2012

BA 1st Class Hons in Graphic Design

Northumbria University

Sep 2009 - Sep 2012
  • Newcastle upon Tyne, UK

Awards

2014

'The Rising Stars of Menswear'

I-D Magazine

  • SAM MC is a London/ Paris based brand, pioneered by Kanye West and Givenchy-trained artists/ designers/ entrepreneurs Samuel McWilliams and Alex Milsom. "Their SS15 collection is about carnal and vicious creatures, which were imagined and hand painted by the artists on hoodies, tees, shirt and scarves.” After big success all over Asia, the English duo are starting to make their mark in their home continent. And don’t forget the label also do womenswear, so everyone’s a winner. http://i-d.vice.com/en_gb/read/top5/3623/the-rising-stars-of-menswear

2012

Graphic Design Branding Stream: "One to Watch"

Northumbria University