Group Art Director at online fashion retailers Net-A-Porter and MR PORTER (and founder/Artistic Director of SAM MC LONDON, founded in 2010). My main inspiration for all of my work comes from the fashion industry mixed with the branding and packaging sector of design. Making my strength my ability to ensure my work is leading the way whilst remaining relevant for the brands target consumers; giving the 360 degree experience. As a result of my Graphic Design work at brands such as GIVENCHY, DONDA and Net-A-Porter/ MR PORTER, I started my own high-end streetwear label which mixes Anglo-Asian inspired prints and my passion for Football. SAM MC LONDON has been featured in i-D, Wonderland, Hero and V-Magazine to name but few and has been worn by a number of celebrities such as Rihanna, Justin Bieber, G-Dragon, CL and 2NE1.
- Samsung x Thom BrowneArt Direction for the launch of the Samsung x Thom Browne campaign - Samsung Galaxy Z Flip Thom Browne Edition AD- Samuel McWilliams Photographer - Quentin De Briey Stylist - Melissa Levy Models - Mali Koopman, Tyler Blue Golden Production - Jean Jarvis (area1202), Jessica Beck Hair - Markish Kreli MU - Stoj Set - Kadu Lennox & many more
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Projects credited in
- Bjorn Frantzen - IWC WatchesFootballer turned chef Bjorn Frantzen, for Mr Porter and IWC Watches Full Article here https://www.mrporter.com/en-gb/journal/watches/iwc-transformations-mr-bjrn-frantzn-1099720 Dir - Bugsy Steel Prod - Rhys Evans, Twice Pictures Creative - Sam McWilliams DOP - Kyle Macfadzean Styling - Eilidh Greig Gaffer - Jacob Jelfvenstam 1st Ac - Phil Thomas / Praxima 2nd AC - Ryan Ward Miller Edit - Ben Smith Colour - Dan Moran
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Senior Art Director & DesignMR PORTER
- London, United KingdomFull Time
Assisting the Creative Director across a wide breadth of different projects, from developing concepts for the Art Direction of editorial and marketing fashion shoots featured on The Journal (mrporter.com/thejournal) to conceptualising live events (such as the MR PORTER x Kingsman: The Golden Circle, and annual PR Press day events).
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- Creative Arts
- Art and Creative Direction
- Art Direciton Photoshoots
'The Rising Stars of Menswear'iD MagazineSAM MC is a London/ Paris based brand, pioneered by Kanye West and Givenchy-trained artists/ designers/ entrepreneurs Samuel McWilliams and Alex Milsom. "Their SS15 collection is about carnal and vicious creatures, which were imagined and hand painted by the artists on hoodies, tees, shirt and scarves.” After big success all over Asia, the English duo are starting to make their mark in their home continent. And don’t forget the label also do womenswear, so everyone’s a winner. http://i-d.vice.com/en_gb/read/top5/3623/the-rising-stars-of-menswear