Samuel McWilliams

Samuel McWilliams

Art DirectorLondon, United Kingdom
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Pip Jamieson
Matt Willey
Terry Paul
Samuel McWilliams

Samuel McWilliams

Art DirectorLondon, United Kingdom
About me
Group Art Director at online fashion retailers Net-A-Porter and MR PORTER (and founder/Artistic Director of SAM MC LONDON, founded in 2010). My main inspiration for all of my work comes from the fashion industry mixed with the branding and packaging sector of design. Making my strength my ability to ensure my work is leading the way whilst remaining relevant for the brands target consumers; giving the 360 degree experience. As a result of my Graphic Design work at brands such as GIVENCHY, DONDA and Net-A-Porter/ MR PORTER, I started my own high-end streetwear label which mixes Anglo-Asian inspired prints and my passion for Football. SAM MC LONDON has been featured in i-D, Wonderland, Hero and V-Magazine to name but few and has been worn by a number of celebrities such as Rihanna, Justin Bieber, G-Dragon, CL and 2NE1.
  • Burberry SS20 x NET-A-PORTER
    Burberry SS20 x NET-A-PORTERArt Direction - Samuel McWilliams Photography - Santi de Hita Model - Kacie Hall Styling - Hannah Cole Hair - Teji Utsumi MU - Athena Paginton Production - Jessica Beck Special thank you to Riccardo Tisci and the Burberry team
  • Samsung x Thom Browne
    Samsung x Thom BrowneArt Direction for the launch of the Samsung x Thom Browne campaign - Samsung Galaxy Z Flip Thom Browne Edition AD- Samuel McWilliams Photographer - Quentin De Briey Stylist - Melissa Levy Models - Mali Koopman, Tyler Blue Golden Production - Jean Jarvis (area1202), Jessica Beck Hair - Markish Kreli MU - Stoj Set - Kadu Lennox & many more
  • NET-A-PORTER x Bottega Veneta
    NET-A-PORTER x Bottega VenetaArt Direction - Samuel McWilliams Photography - Charlotte Hadden Hair - Daniel Martin MU - Athena Paginton Production - Jessica Beck
  • NET-A-PORTER x Valentino
    NET-A-PORTER x ValentinoVika Evseeva for Valentino AD - Samuel McWilliams Photography - Thomas Cooksey Production - Jessica Beck Hair - Kota Suizu MU - Athena Paginton Set - George Lewin Studio
  • Chloé Festive Campaign pt.2
    Chloé Festive Campaign pt.2Photography - Luca Campri Styling - Marquessa Lucas-Box AD - Samuel McWIlliams Production - Jessica Beck
  • Brunello Cucinelli ft. Mr Jackson Boxer
    Brunello Cucinelli ft. Mr Jackson BoxerMr Jackson Boxer's Ingredients For Excellence MR PORTER x Brunello Cucinelli Art Directed by Samuel McWilliams Directed by Bugsy Steel DOP by Kyle Macfadzean Production by Rhys Evans & Jessica Beck Styling by Sophie Hardcastle Photography by Ricardo Raspa
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Projects credited in
  • Bjorn Frantzen - IWC Watches
    Bjorn Frantzen - IWC WatchesFootballer turned chef Bjorn Frantzen, for Mr Porter and IWC Watches Full Article here Dir - Bugsy Steel Prod - Rhys Evans, Twice Pictures Creative - Sam McWilliams DOP - Kyle Macfadzean Styling - Eilidh Greig Gaffer - Jacob Jelfvenstam 1st Ac - Phil Thomas / Praxima 2nd AC - Ryan Ward Miller Edit - Ben Smith Colour - Dan Moran
  • IWC x Frank Cornelissen
    IWC x Frank CornelissenDirected by Bugsy Steel Director of Photography - Kyle Macfadzean Creative Direction - Samuel McWilliams Production - Rhys Evans Colour - Dan Moran Edit -Tenthree Alexa Mini, Cooke Anamorphics
  • MR PORTER x Young Actors
    MR PORTER x Young ActorsPhotography by Stefan Heinrichs
  • Ski Edit | MR PORTER
    Ski Edit | MR PORTER
  • MR PORTER - Crisp Summer Suits
    MR PORTER - Crisp Summer SuitsPhotography by Brendan Freeman
  • MR PORTER x Stormzy
    MR PORTER x StormzyPhotography by Stefan Heinrichs
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Work history
    Yoox Net a Porter Group logo
    Yoox Net a Porter Group logo
    Group Art DirectorYoox Net a Porter Group
    London, United KingdomFull Time
    Group Art Director, Media and Brand Partnerships The NET-A-PORTER Group, part of YOOX NET-A-PORTER Group Working across both and
    MR PORTER logo
    MR PORTER logo
    Senior Art Director & DesignMR PORTER
     - London, United KingdomFull Time
    Assisting the Creative Director across a wide breadth of different projects, from developing concepts for the Art Direction of editorial and marketing fashion shoots featured on The Journal ( to conceptualising live events (such as the MR PORTER x Kingsman: The Golden Circle, and annual PR Press day events).
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  • Photoshop
  • Illustrator
  • Indesign
  • Creative Arts
  • Art and Creative Direction
  • Art Direciton Photoshoots
  • Delegation
  • Organisation
  • Management
    BA 1st Class Hons in Graphic DesignNorthumbria Unversity
     - Newcastle upon Tyne, United Kingdom
    'The Rising Stars of Menswear'iD Magazine
    SAM MC is a London/ Paris based brand, pioneered by Kanye West and Givenchy-trained artists/ designers/ entrepreneurs Samuel McWilliams and Alex Milsom. "Their SS15 collection is about carnal and vicious creatures, which were imagined and hand painted by the artists on hoodies, tees, shirt and scarves.” After big success all over Asia, the English duo are starting to make their mark in their home continent. And don’t forget the label also do womenswear, so everyone’s a winner.
    Graphic Design Branding Stream: "One to Watch"Northumbria Unversity