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Arts and culture writer based in London. As featured on ARTINFO, The Culture Trip, and more. In my work, I try to bring together high and low culture in original ways, discussing everything from Botticelli to Beyoncé in pieces that are informative, irreverent, or sometimes a combination of both.Locked Pro Plan feature
• Producing a wide range of engaging, SEO-minded content for a number of major clients in multiple sectors. • Became a specialist on culture, travel, London life, and education writing • Working with editors closely to tailor writing to specific wants and needs of each commissioner • Proficiency across many formats, such as interviews, lists, blog posts and feature writing, as well as digital journalism formats (videos, audio, infographics).
• Wrote 5000 words a week of Europe news articles, travel features, and London exhibition reviews for this international arts and culture site. • Increased monthly website views by 250,000 through careful story selection, monitoring analytics and expanding European coverage into new territories. • Uploaded work via CMS and promoted it across multiple social media platforms • Worked and communicated with an international team of editors and writers, as well as commissioning other writers and videographers.. • Interacted with museums, galleries and PR companies internationally, building up a large number of contacts. • Filmed and edited original video content. • Working to fast deadlines and managing own content independently.
• Content for students in their own voice • Varied content produced including blog posts, advice articles, infographic design and interviews • Content syndicated by The Telegraph’s Courses website. • Fast responses to breaking news affecting students (such as the introduction of postgraduate loans.
• Wrote and marketed travel and culture content. • Increased monthly visitors from 100,000 to 1 million through implementing a simple yet effective marketing and social media plan. • Ensuring traffic through social media engagement. • Created regular content to tight deadlines across a wide range of topics and styles, learning how to use, among other software, CMS and Mailchimp.
Responsible for all copy produced within an international art gallery in East London.
Transformed the award-winning student newspaper's culture section into its own pullout with its own voice and look. Ran a highly successful marketing campaign that doubled user engagement with the section on social media.
1st class degree