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Arts and culture writer based in London. As featured on ARTINFO, The Culture Trip, and more. In my work, I try to bring together high and low culture in original ways, discussing everything from Botticelli to Beyoncé in pieces that are informative, irreverent, or sometimes a combination of both.Locked Pro Plan feature
• Producing a wide range of engaging, SEO-minded content for a number of major clients in multiple sectors. • Became a specialist on culture, travel, London life, and education writing • Working with editors closely to tailor writing to specific wants and needs of each commissioner • Proficiency across many formats, such as interviews, lists, blog posts and feature writing, as well as digital journalism formats (videos, audio, infographics).
• Wrote 5000 words a week of Europe news articles, travel features, and London exhibition reviews for this international arts and culture site. • Increased monthly website views by 250,000 through careful story selection, monitoring analytics and expanding European coverage into new territories. • Uploaded work via CMS and promoted it across multiple social media platforms • Worked and communicated with an international team of editors and writers, as well as commissioning other writers and videographers.. • Interacted with museums, galleries and PR companies internationally, building up a large number of contacts. • Filmed and edited original video content. • Working to fast deadlines and managing own content independently.
• Content for students in their own voice • Varied content produced including blog posts, advice articles, infographic design and interviews • Content syndicated by The Telegraph’s Courses website. • Fast responses to breaking news affecting students (such as the introduction of postgraduate loans.
• Wrote and marketed travel and culture content. • Increased monthly visitors from 100,000 to 1 million through implementing a simple yet effective marketing and social media plan. • Ensuring traffic through social media engagement. • Created regular content to tight deadlines across a wide range of topics and styles, learning how to use, among other software, CMS and Mailchimp.
Transformed the award-winning student newspaper's culture section into its own pullout with its own voice and look. Ran a highly successful marketing campaign that doubled user engagement with the section on social media.
Responsible for all copy produced within an international art gallery in East London.
1st class degree