About me

I am a middleweight graphic designer & art director based in London. I am currently working as the sole in-house creative for vintage & streetwear retailer ATIKA London. I work freelance alongside specialising in identity and content development across all channels for fashion and arts sectors. I also run an interdisciplinary publishing press looking at experimental ways of communicating thought. A background in academic philosophy informs my rigorous, evaluative, and considered approach to creative production.

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Projects

• 10

  ASOT001: ANCIENT EGYPTIAN HONEYThe first publication from my interdisciplinary publishing press 'A Synopsis of Trivialities'. ASOT001 ANCIENT EGYPTIAN HONEY Ancient Egyptian Honey explores the boundary between forgettable and memorable, illuminating the way that minutiae becomes the stimulus for the symbolic thought that punctuates the everyday. This visual and poetic collaboration exposes time as an unmeasurable and indefinite expanse as well as a governing force over the everyday. With a focus on the interplay between phy
• 3

  REMIX by ATIKA AW20/21Campaign imagery for AW20 to be used across digital platforms and in-store POS. Re-worked vintage fashion brand in the process of developing it’s identity. Intended to appeal to a growing maturer, fashion-forward customer base.
• 1

  AHIRUBRIEF: To design the identity and a series of artwork for fashion brand AHIRU. AHIRU makes printed t-shirts and sweatshirts utilising an archive of Japanese found imagery. The identity had to appeal to both Japenese and Western markets.
• KOBI STUDIOSSleek and minimal identity required for East London Photography Studio. Simple and intuitive website made using Squarespace to allow the client to make future edits.
• 4

  REMIX by ATIKA SS20 - Identity & E-Commerce PlatformFull overhaul of brand identity to coincide with the launch of a new e-commerce platform. Required to design the new site inc. e-commerce photography, packaging design, accompanying SS20 lookbook, digital assets and promotional printed assets. Intended to appeal to brands established younger customer whilst developing the brand towards it’s growing maturer sustainability focussed customer.
• A Synopsis of TrivialitiesAn on-going research project simultaneously developing and theorising an interdisciplinary practice of philosophy. Expanding upon my MRes thesis the project draws together ideas from 20th century analytic philosopher Ludwig Wittgenstein and contemporary continental thinker Francois Laruelle to explore an expansive and democratic expression of thought.

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Projects credited in

• 18

  Re-make Re-modelI recently had the exciting project of shooting the new REMIX by ATIKA sustainable collection "Re-make Re-model." On this project I shot the campaign, as well as carrying out the PR and Digital Marketing over various channels.

Work history

Brand ManagerATIKA London
Feb 2018London, United KingdomFull Time
Managing brand development and identity across all channels. Conceptualizing, developing and delivering all creative content across socials, websites, email, and in-store. Developing and delivering marketing campaigns that further the brand narrative and expand reach.

Skills

• Graphic Design
• Brand Management
• Brand Indentity
• Photography
• Squarespace
• Concept Development