Sandra Merliere

Freelancer as webmarketing expert

  • LocationParis, France


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About me


Having lived in France, Spain, Australia and Israel gave me the ability to adapt and learn fast in a multicultural environment. I am very enthusiastic, proactive, and rigorous with strong strategic marketing experience. As freelancer with the webmarketing agency Zebra MarCom, I intend to increase the online visibility and popularity of all types of businesses to help them grow their client base and increase their sales.



  • Fashion
  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Writing
  • Digital Agency
  • Digital Strategy
  • Brand Analysis
  • Web Marketing
  • Branding and Communiications
  • Social Media Community Management and Content Curation
  • Newsletters and Magazines
  • Digital Analytics
  • Digital PR and Blogger Outreach

Work history


Freelancer as Webmarketing Expert

Zebra Marcom

Sep 2013
  • As webmarketing freelancer I offer online services to help businesses improving their popularity and influence on the Internet : - Digital strategy and planning - Branding and storytelling - Website creation - Community management - Emailing and newsletters - Copywriting - Digital PR - Online training


Marketing Director

Verseau Paris

May 2012 - Aug 2013
  • I devise, plan and implement a marketing strategy that maximises sales by performing the following duties: • Create and implement seasonal marketing campaigns to promote the company's products and services • Manage all press activity and pro-active PR campaigns to maximise media coverage through editorial, listings and advertising • Manage and follow up the company's subvention files (fill in of the documents and contact with the organizations) • Work directly with the sales team to support their efforts • Develop a strategic decision-making, prioritization and governance process • Maintain knowledge of marketing trends, developments and best practises • Manage the company's activity on social networks including Facebook, Twitter, Pinterest, Linkedin, Google +,, SlideShare, Tumblr • Implement the online community strategy, coordinating with Verseau Paris' team to ensure its effectiveness and providing superior quality of customer service and support to our community • Monitor ROI of the company's community management with Facebook Insights, Google Analytics and Klout • Create (development and content writing) 4 affiliation websites to generate leads towards Verseau Paris's website:,,, • Complete and follow-up the subsidy application for Scientipôle Initiative (a French organization funding innovative companies in Ile de France) successfully : Scientipôle Initiative granted a 60 000€ subsidy to Verseau Paris on July 2013

Founder & President


Sep 2012
  • Enovatrices is a non-profit organization. As President of Enovatrices, I perform the following duties: • Creation and management of the organization "Enovatrices: les entrepreneuses du e-commerce" to connect women entrepreneurs in the e-commerce industry and to promote their entrepreneurship • Organization of regular conferences to gather women entrepreneurs and present successful business women who are entrepreneurs in the e-commerce industry. The first conference was held at the French Fashion Institute (IFM Paris), our second event was held in the prestigious Palais Brongniart (Paris II) and our third event was held at the Club Confair (Paris IX) • Management of the association's community management (Facebook, Twitter, Pinterest and Linkedin) and website • Creation of a strong network (business women, journalists, bloggers, community managers etc.) to create a buzz around the association • Participation to events organized by members of our organization (press conferences, fashion shows etc.)

Freelancer as Webmarketing Expert

Zebra Marcom

Aug 2013
  • As freelancer and webmarketing expert at Zebra MarCom, my goal is to boost the notoriety and the influence of companies on the Internet. My job consist in supervising and managing the below digital services : • Digital strategy : I set up and the digital strategy of your business and implement its action plan to increase your business popularity and visibility online • Branding & storytelling : I help you create a consistent and coherent story around your business and product offering to help you touching your targeted consumers through emotion and gain their loyalty • Creation of websites : I create simple and effective websites (blogs, showcase websites, minisites & eshops) with or without content, and I teach you how to manage them • Community management : I set up your social media strategy and implement your action plan to increase your fan/follower base and develop your brand awareness on the social networks used by your targeted consumers • Newsletters : I grow your prospect and client database and help you stay in touch with them by sending them regular information about your company and product offering • E-merchandising : I help you increase your sales and conversion rate by optimizing the presentation of your products and services on your e-commerce website • Copywriting : I write all kinds of content for the web in order to improve your website's SEO (articles, product descriptions, meta descriptions, posts on social networks, power point presentations, market studies, reports etc.) • Public relations : I create database of influent people from your industry (journalists, bloggers etc.) and I send them the press release and/or press kit I create about your company in order to get a lot of articles published about your business and product offering • Online training : I offer you online training on many different webmarketing topics



Strategic Marketing


Aug 2004 - Nov 2008
  • International Business School based in Paris