Sandra Moreira
Available

Sandra Moreira

Account ExecutiveLisbon, Portugal
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Sandra Moreira
Available

Sandra Moreira

Account ExecutiveLisbon, Portugal
Work history
    Account Executive
    Lisbon, PortugalFull Time
    Once again I have moved internally in the group, this time on IPG Mediabrands Group, from Reprise Media (Digital Agency) for Initiave Media. The idea was, since I had a total and global expertise from both Offline and Online, to be the team member which would be able to help further in the digital field, since the rest of the team members only planned Offline and Digital for Portuguese Media Players, not Performance ones. Here I started working Pingo Doce, my major client, which is one of the most important Retail players for Portugal. However, I participate in the strategy, media review analysis, planning, controlling and optimization, billing and reporting process of the brand.
    Account Manager
     - Full Time
    This was also a huge opportunity since I was allowed to dive more deeply in the Performance Part of Digital, more specifically in Google and Facebook. During this year I have worked Johnson & Johnson, Lidl, Robbialac, Daikin, Perfetti Van Melle (Mentos & Chupa Chups), Sovena, Bioten, Parlamento Europeu, Vileda and Sociedade Ponto Verde. Here I was focused on Performance Campaigns only, so Google Search, Google Ads, Youtube Video and Facebook.
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Education
    Public Relations, Advertising, and Applied Communication
    Lisbon, Portugal
    4 year University Degree. Started on September 1998 and finished it on June 2002.