About me
I'm half Italian, I've been a professional athlete, and I've been leading cross-media projects in communication, marketing, branding and product development for over ten years. I’ve done outstanding work for advertising agencies, as part of the in-house departments of several brands, and also as a freelancer.
I’ve spent a year in London, five in Barcelona, worked a month in Lima, and studied Physics for a time. I like challenges and surround myself with people I can learn from. I think fast, I work hard, and I am extremely or-ga-ni-zed. If there is one thing that describes me it is my combination of strategic thinking and a can-do attitude.
Projects
- AK 550. Beating the competition.In terms of positioning, the launch of the AK 550 megascooter was KYMCO’s biggest in 2018. It meant the entry of the brand into a new category that the competition has led for years. The launch strategy had a preliminary phase in which focus was placed on promoting test drives among specialized media, sales networks, and influencers on the exclusive Ascari track, an event that generated widespread media impact. The demand was channeled through a successful online pre-order campaign that succeede
- VISA KYMCO GENIUS. A case of redirection.In February 2017, KYMCO launched a card to finance the maintenance and repairs of its scooters at 0% APR, and we immediately identified a problem with engagement and activation. We detected that customers were put off by the word “card”. After different A/B tests with several messages and creativities, we redirected the focus of the campaign, increasing the demand for the service and “card” activation.
- KYMCO corporate identity. The visual strength the brand deserved.The KYMCO Group lacked a brand identity, despite being the fourth largest motorcycle manufacturer in the world. Each country applied the logo in a different way, inconsistencies that trickled down through the distribution network of each country. After practically a year of work, we managed to define the brand’s basic elements (including the development of a proprietary font), establish its offline and online applications, and provide the network with a corporate identity manual.
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Work history
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Creative Project ManagerKYMCO Spain
Madrid, SpainFull Time
Responsable of online and offline projects ensuring quality standards, planning and controlling budgets, leasing among different stakeholders, developing and managing advertising campaigns, evaluating customer research, market conditions an competitor data and controlling timings.
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Marketing and Communication ManagerSeveral companies
- Barcelona, SpainFreelance
Improving and building online presence and awareness of different brands, creating and implementing the communication plan and overseeing the social media strategy.
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Skills
- Project Management
- Strategic Thinking
- Business Development
- Creative Concepting
- Advertising
- Account Planning
- Account Management
- Marketing Management
- Marketing Analytics