Work history
Account Director
London, United KingdomFull Time
Responsible for delivering first class music strategies and brand partnerships for key clients and agencies within the commercial team. The role ranged from creator programs and event led partnerships to selling classic media (direct & programmatically) all contributing to overall revenue targets.
Associate Director
- Los Angeles, United StatesFull Time
Clients: PlayStation, Tempur-Pedic, Pokémon, TOMS, Silvercar, Ring
Lead content strategist for the LA office, working with the Creative Director to identify opportunities for content within the agency. Responsible for developing digitally focused strategy, implemented within campaign frameworks by the planning teams.
Facilitated the production of unique, high quality video content through audience & data mining via authentic, relevant and meaningful story telling.
Key member of the senior leadership team that helped drive the strategic vision for the office. Responsibilities included; implementing the new agency-wide planning process and heading up regular idea generation sessions to ensure the planning teams delivered forward-thinking work on every brief.
A driving force of innovation within the office and for clients , due to an inherent curiosity to constantly learn & improve by sharing great work and educating the planning teams on the latest industry trends.
Integral member of the new business team gaining extensive experience of the pitch process and acting as the strategic lead in pitch meetings.
Skills
- Digital
- Brand Strategy
- Social Content Strategy
- Advertising Content
- Branded Content
- Digital Advertising
- Insights Strategy
- Digital Innovation
- Brand Creative Strategy
- Content Distribution