Sanjana Mathur

Sanjana Mathur

Senior Brand StrategistLondon, United Kingdom
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Sanjana Mathur

Sanjana Mathur

Senior Brand StrategistLondon, United Kingdom
About me
I'm an experienced brand tactician who's worked with clients across diverse categories to deliver value through consumer insights and brand strategy. Driven by a human centric-centric approach to problem solving, I have built expertise working with consumer and FMCG brands. My background in design helps me combine the power of strategic and creative thinking in order to create strong, innovative brand solutions to business challenges. I've spent the last 10 years across both London and Mumbai, and am currently based in London
Work history
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    Senior Brand Strategy ConsultantSelf Employed
    London, United KingdomFreelance
    I consult on brand positioning, design, insight and innovation projects for companies such as Danone, Kinder Joy, Tata and Marico. I partner on a project, contract or retainer basis directly with brands or with agencies. I have experience across the UK, European, Australian, Indian, Sri Lankan and ME markets. Some challenges I have tackled: • Premiumising a beverages brand • Corporate transformation for growth • Positioning for disruptive education and fintech brands • Innovation concepts to elevate haircare • Strategy to own the festive gifting occasion • Naming and portfolio strategy in hospitality • Leading strategy on agency pitches I also work closely with brands on an ongoing basis to implement their brand strategy. I am the chief advisor on strategy implementation and creative development for early-stage startups in the beauty, beverage and fashion industries. My style is hands-on and collaborative to build great brands. Some of what I help my clients with: • Understanding the consumer and landscape – research and insights • Defining the brand – naming, positioning, voice, architecture, creative strategy • Creating guidelines • Design direction – guiding creative execution that is on-brand and inspiring • Communication strategy – break down key messaging pillars and channel-specific objectives • Written content – brand story, video storyboards, on-pack copy, social • Social media strategy – Planning the content strategy and pipeline for different platforms • Experience & activation concepts – Everything from website to unboxing
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    Senior StrategistBrandOpus
     - London, United KingdomFull Time
    Worked seamlessly as part of the team to deliver several fast-turnaround projects. I was responsible for driving strategic thinking on projects for clients like Rustlers, McCain, and Al‘Fez. • Rapidly distilled qual+quant research into brand territories that tested very well with consumers, going from client brief to product launch in one month • Defined directions for the creative strategy, briefing directly into design • Structured and guided innovation, crafting an ideas framework that aligned with the client‘s business plan. Several were shortlisted for research and development. • I supported new business by analysing brand and business challenges for prospective clients, leading to discussion of new briefs.
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Skills
  • Branding
  • Presenting
  • Design
  • Design Strategy
  • Market Research
  • Problem Solving
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Excel
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
Education
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    Data Science: R BasicsHarvardX
     - London, United Kingdom
    Professional certification in Data Science (delivered via EdX)
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    Brand management: aligning business, brand and behaviourLondon Business School
     - London, United Kingdom
    An intensive online course covering how to effectively align brand with a company's business and behaviour in order to drive tangible results (delivered via Coursera).
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