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Sanjay Mistry

Senior Product Designer

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWebsite & Digital Designer - UI & UX Designer - Art Director - Creative Director - Product Designer


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About me

I am a freelance senior digital designer with 11 years’ experience in collaborating on large complex products, having also focused on UX, user testing, design and art direction, design management, mentoring and initiating collaborative workshops concerning atomic design principles and 'living' pattern libraries. I have worked with some top digital agencies, news organisations, start-ups, studio theatres, social enterprise companies, public transport providers and broadcasters in London, Toronto and Madrid. I also have experience in storyboarding, illustration, designing for print, and basic-to-intermediate sound and video editing. Ideally, I am looking for long-term contracts of three months or longer.

Locked Pro Plan feature


  • Multi-platform
  • Applications
  • Websites
  • Interface Design
  • Prototyping
  • Creative Direction
  • Interactive Design
  • Web Page Design
  • Photoshop
  • UX Design
  • UI Design
  • Sketch
  • Agile
  • Workshops
  • Pixate
  • Flinto
  • CD
  • TDD
  • BDD
  • Marvel
  • Design Patterns
  • Framer
  • Typograhphy

Work history


Lead Digital Designer [Contract]


Feb 2016
  • London, UK
  • Freelance
  • Redesigning and re-platforming for three languages – English, French and Dutch. The project involved a new responsive look and feel, ‘future vision’ native apps for phones and the Apple Watch, a digital pattern library and a wholesale re-platforming with new editing tools for the content team. My role was design lead on the booking path team, which also included establishing a shared vocabulary across the product teams with the creation of a pattern library, in addition to providing UX and user testing support.


DesignLab Mentor [Remote]


Feb 2016
  • Freelance
  • Mentoring potential designers on individual four-week courses, and helping students improve their UI/UX skills by providing actionable feedback and individual Skype sessions.




Oct 2011
  • Freelance
  • Since 2011, our collective releases a music selection every Sunday morning made in collaboration with a musician, band or poet. We're an independent, not-for-profit and ad-free group – supported by our generous community – with around 16,000 people subscribed to our mailing list. Each episode is the result of a collaborative work between a guest, curator, illustrator and writer.


Freelance Senior Digital Designer

Six Ate Ltd

Sep 2007
  • London, UK
  • Freelance
  • I am currently working with Eurostar for their responsive redesign. My skills and experience include: • Excellent understanding of standards-aware, accessible and cross-browser HTML and CSS as applied to visual and UX design; • Excellent knowledge of designing UI explorations as well as interaction models for mobile and tablet applications (iOS 3.0-11, Android 1.6-7.1.2, Bada, Palm, RIM and Symbian); • Good knowledge of design research (user interviews, intercept surveys, usability studies), in addition to concept development wire­framing, building and testing prototypes and information architecture; • Adept at creating – and working with – branding guidelines and pattern libraries; • Experience in facilitating and planning workshops, pairing, release retrospectives, design critiques and mentoring junior designers; • Using: Adobe CC suite, Sketch, Affinity Designer, Invision, Flinto, Zeplin and pen & paper (as well as GIMP when I can). • Agile environments: Scrum, TDD, BDD, CD and development pairing.


Senior Visual Designer


Mar 2014 - Jan 2016
  • London, UK
  • Full Time
  • Working on the massive open online course (MOOC) platform founded in December 2012 as a company majority owned by the Open University. As of August 2017, it has 131 university partners and many non-university partners including the British Museum, the British Council, the British Library, the European Space Agency, the British Medical Journal (BMJ) and the National Film and Television School. As well as designing across both the product and marketing teams, we started the "living" pattern library using the atomic design methodology to construct and classify UI elements and patterns. The library directly reflects the FutureLearn platform and uses the same underlying CSS and markup to display the elements and rules that make up the interface.


Contract Senior Designer

The Guardian

Oct 2013 - Mar 2014
  • London, UK
  • Full Time
  • On a six-month contract, I was working across a range of commercial and news products including the next-generation Guardian Android app and the rebrand of Guardian Soulmates.


Senior Designer

Critical Mass

Jun 2011 - Apr 2013
  • Toronto, ON, Canada
  • Full Time
  • I worked predominantly on the Nissan Infiniti account, and also helped to hire and mentor graduate designers coming into the company.


Mobile UI Designer

Agency Mobile

Dec 2009 - May 2011
  • London, UK
  • Full Time
  • Joining a small core team as the only designer on staff, I provided the UX and visual design on award-winning mobile app projects including BBC GoodFood and the official England Football Association application. Platforms included iOS 2-4, Android 1.6-3.2, Bada, Palm, RIM and Symbian.


Junior Designer


Sep 2006 - Sep 2007
  • London, UK
  • Full Time
  • After graduating, I joined the BBC Children’s Interactive & On Demand department, working on childrens’ websites and interactive TV for CBBC and cBeebies.



BA(Hons) Interactive Media Production

Bournemouth University

Sep 2003 - Sep 2006
  • Bournemouth, UK



BIMA Startup of the Year (FutureLearn)




Silver Lovie Award Winner (FutureLearn)

Lovie Awards




Lovie Awards



FWA Mobile of the Day (Roller Johnny iOS game)


  • Roller Johnny was the first iOS gaming experience with co-operative screen play (via Bluetooth), individual leaderboards and timed play (Lead designer).


FWA Mobile of the day (BBC GoodFood apps)


  • Combines all BBC GoodFood specialist apps in one place, including cakes, healthy and one-pot suppers as well as tools, tips and how-to videos (iOS & Android) (Lead designer).