sanne hordijk

sanne hordijk

footwear design and trend forecastNetherlands
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sanne hordijk

sanne hordijk

footwear design and trend forecastNetherlands
About me
Since I was little I have been creating things, I was designing my own sweaters at 6 for my mum to sew up for me. A career in design was a natural step for me. ? I am Sanne. I am an allround creative innovator, creative stategist and have great ability to motivate and inspire people. Ex Amsterdammer, new Haarlemmer, happy mom of one beautiful daughter together with my man Geert, who is a creative producer . I am a designer with 8.5 years of footwear design experience at Nike and picked up trend and consumer research along the way to forecast the future of brands. Now starting up a freelance design and trend forecast agency. Quite varied, but all with one thing in common and that is the way I bring beautiful things together to tell a story: I use snippets of heritage, a broad spectrum of art / culture / design and trends and a little dash of provocativeness.
Projects
  • blk vs wht
    blk vs whtBLACK VS WHITE The incentive was to create stories that would go across Nike’s sportswear categories. One winter story and one for summer, both for the trendy consumer & both seasonally relevant. The black story is designed for winter and has ultimate protection against the elements; dwr coating for the rain, reflective laces to be seen in the dark and soft linings for the warm feeling. The White pack is made for a hot summer, very breathable and light. I was in lead of the creative & material direction and leading the projects cross functional. The packs did very well in shops and on social media.
  • Court resonate mid
    Court resonate midCOURT RESONATE MID The brief was to create a mid court model for Footlocker in 2012 that was durable and comfortable for winter yet breathable. Leather upper adds durability and flexibility. Perforations provide ventilation to keep your feet cool and dry. Central lacing system allows a secure fit. Padded textile tongue and collar give comfort.
  • trend forecating
    trend forecating8 years of continuous research to gain colour insights and trend forecast. Contributing to creation of Nike colour pallet 2 yrs ahead. For years I have been creating blogpost for internal Nike website and trend reports on active wear, sportswear, design, kids,social trends, youth culture and sports. I have lead the EHQ design team in weekly trend meetings and creative direction brainstorms.
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Work history
    Footwear Design Manager
     - 
    Footwear design manager for EMEA. Designing new creation and Colour, Graphics and Materials for the Western European consumer. Managing a team of 5 designers.
Skills
  • Fashion
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Footwear Design
  • Trend Forecasting and Research
  • Consumer Behavior Insights
  • Trend Concept Design
  • Color Graphics and Materials
Education
    Fashion and Product Design
     - 
    Fashion and product design at the school of arts in Utrecht, Holland.