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Together with 1 college we were responsible for the overall look of all 3 Amsterdam stores.
Creative collective of 16 art students. We opened a store where we created new work on the spot, had film and music events and organized a big dinner party. The goal of the project was to create a conversation with our costumers. - concept development - promotion - interior design - event management - product design
- writing - film & photography styling - production - press days - research - phone, mail, email - update website
50% academic research, 50% artistic expression
Artistic and free approach on fashion education.