Santiago Giraldo Arboleda

Santiago Giraldo Arboleda

Creative DirectorLondon, United Kingdom
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Connections
Calvin-Thomas Agodi
Eagle London Agency
Verónica Posada
Santiago Giraldo Arboleda

Santiago Giraldo Arboleda

Creative DirectorLondon, United Kingdom
Projects credited in
  • Outdoor and digital NHS Winter Campaign 2022 - Eagle London Agency
    Outdoor and digital NHS Winter Campaign 2022 - Eagle London AgencyThe objective of this campaign was to gain the trust of a sceptical audience and encourage the black and ethnic minority community to receive the COVID-19 and Flu vaccines. We aimed to address the low uptake of these vaccines within these communities compared to the major ethnic group(s). Approach: Working closely with NHS Kent & Medway, we developed a targeted and integrated campaign that leveraged Eagle's deep cultural awareness. Our strategy involved understanding the nuances of ethnic cultu
  • TV AD “Did You Know?” - NHS Spring Campaign - Eagle London Agency
    TV AD “Did You Know?” - NHS Spring Campaign - Eagle London AgencyTackling pandemic fatigue and COVID burnout head-on, we took on the challenge of speaking to people during this unprecedented health crisis. NHS Kent and Medway approached us, following the success of "The Gift", to create a powerful strategy that would effectively encourage residents to adopt positive attitudes towards the client and their vaccination programs. Objective: Our goal was to produce a campaign specifically targeted towards the black community. It was important to us that we accu
  • TV AD "Time to care" -  NHS Autumn Campaign 2023 - Eagle London Agency
    TV AD "Time to care" - NHS Autumn Campaign 2023 - Eagle London AgencyOur agency thrives on creating campaigns that embrace inclusivity and diversity. When our client tasked us with developing a cross-cultural campaign, we jumped at the opportunity. Despite our existing relationship with the client, this campaign allowed us to showcase our dedication in reaching communities that are usually hard to engage.
  • TV AD "Gift of protection" - NHS Winter Campaign 2022 - Eagle London Agency
    TV AD "Gift of protection" - NHS Winter Campaign 2022 - Eagle London AgencyThe objective of this campaign was to gain the trust of a sceptical audience and encourage the black and ethnic minority community to receive the COVID-19 and Flu vaccines. We aimed to address the low uptake of these vaccines within these communities compared to the major ethnic group(s). Approach: Working closely with NHS Kent & Medway, we developed a targeted and integrated campaign that leveraged Eagle's deep cultural awareness. Our strategy involved understanding the nuances of ethnic cultu
  • Paul Robinson Solicitors Campaign (2023) - Eagle London Agency
    Paul Robinson Solicitors Campaign (2023) - Eagle London AgencyEstablished in 1983, Paul Robinson Solicitors (PRS) has been providing comprehensive legal services to a wide range of clients for decades. Our highly skilled and experienced team of solicitors is dedicated to professionalism and reliability. We are proud to have a longstanding relationship with Eagle and they have trusted us to assist them in their latest venture. Objective: Our client approached us with a request to create a campaign announcing the availability of high-quality accommodation
  • MECC Bus Campaign - Eagle London Agency
    MECC Bus Campaign - Eagle London AgencyInnovation is the key to overcoming the healthcare challenges of today, both in the UK and globally. While the NHS is dedicated to fulfilling its mission, it sometimes falls short in providing crucial services to those in need. That's where the Make Every Contact Count (MECC) Bus campaign comes in. Imagine a mobile healthcare check-in service that brings essential care and referrals directly to your doorstep. That's exactly what the MECC Bus aims to do, serving residents in Kent, Medway, and su
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Work history
    Eagle London logo
    Eagle London logo
    Creative DirectorEagle London
    London, United KingdomFull Time
Skills
  • Filmmaking
  • Drawing
  • Project Management
  • Sound Production
Education
    University of Westminster logo
    University of Westminster logo
    MA Audio ProductionUniversity of Westminster
     - United Kingdom
    U
    U
    MA Documentary FilmUniversidad Pontificia Bolivariana
     - Colombia
    MA, Film/Cinema
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