About me
Hey I'm Santiago, a multilingual brand and digital marketing specialist passionate about communications and the digital world. With 10 years of solid work experience, you could say I am a senior multilingual editor, with proven track record in branded content (both digital and print), SEO/SEM and social media management, both organic and paid.
Work history
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Content Strategist and Social Media ManagerPix City
London, United KingdomFull Time
In 2020, I accepted the challenge of developing Pix City’s disruptive business concept in the Spanish market. Pix City, a social media start-up, targets small businesses who struggled to find community managers or growth hackers to manage their Facebook and Google Ads campaigns. I have been responsible for launching the business from scratch in Spain, managing the Paid campaigns and developing tailored content strategies to help clients grow digitally and find their own digital identity. I also manage all the actions with Nano and Micro influencers and the creative and growth hacking teams for our clients’ Organic and Paid channels.
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Managing EditorInk - we are travel media
- London, United KingdomFull Time
I played a key role in the rebranding and redesign of Iberia’s in-flight bilingual award-winning magazines, Ronda and Excelente, relaunched in 2015, with 2 million monthly readers. During my time at Ink and Cedar, I produced 20 cover stories off-site, managing photographers in different countries, and commissioning features following the editorial and brand guidelines. Excelente won the Travel Media Award 2016 as UK’s Best Customer Magazine of the year. In 2017, at Cedar Communications (the agency which took on the contract) I also coordinated with a team of UX designers the relaunch of the Iberia Plus digital magazine, a bilingual microsite for Iberia’s frequent flyers (http://www.iberiaplusmagazine.iberia.com/), with articles and destination guides. I also wrote and designed its monthly newsletter, developing content to populate Iberia’s social media, including videos to raise awareness of the Iberia Plus program amongst a wider audience.
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