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The best way to paint a self-portrait in this occasion is through an analogy. I’m a bit like a well-made Sazerac. It is unbeknown to most - the Sazerac is an effortless classic cocktail, and although it appears tedious to make - it is as unique as it is rarely made well. Always with Peychaud’s and never with Angostura, I can still be made from either Cognac or Rye, appealing to a variety of cultures and tastes. Like a Sazerac, I’m versatile; suitable for any occasion that takes your fancy, including before or after dinner. Like the absinthe glass rinse, I have a palatable bite (though don’t set me on fire, it’s never a good idea!). The Sazerac is there when it needs you. It is compassionate and playful though it is also robust - it has a very thick skin. Liked by many, but Marmite to few!
This role included: - All aspects of brand management and promotion for Broken Heart Spirits across paid, earned and Social Media marketing channels. - Working with over 50 retailers in a trade-marketing role to develop consumer propositions. - Being responsible for the brand image at trade shows. - Copy writing brochures and web content. - Liaising with logistical companies to oversee exports. - Organising gin tasting events with distributors. - Budgeting and costing of products for retail and distribution sales. Leading training sessions to aid Duty Free Airport sales. Key Achievements: - I successfully established new international retail partners in the UK (Liberty Wines) and UAE (Truebell) which alone, increased sales by over 50% , and increased the profile of the brand in targeted retailers in the ANZ and EMEA territories. - I brokered a lucrative deal with Auckland Duty Free, which saw over 360 bottles of gin and vodka being sold monthly. - Introduced a new gin chocolate range through collaborating with The Seriously Good Chocolate Company, increasing brand exposure on shop shelves. - I liaised with a freelance designer in order to fix packaging issues with a overhaul on the branding - the brand was able to introduce new products, creating a more complete spirits range I left this role to return to the UK to pursue my studies.
My responsibilities in this role included: - Sourcing new and interesting gins for customers. - Hosting historical gin tastings, implementing my degree skill set in a practical context. - Being familiar with 300 different gin products, their respective flavour profile and garnishes. - Pairing gin to food, and matching that to client preference. - Resolving with any customer complaints. - Developing relationships with distributors, customers and retailers to maintain industry ties. This resulted in the London Gin Club being high on the list of places for industry members to frequent. - Exercising great levels of team work in diplomacy; this was especially crucial during busy times in order to maintain utmost efficiency in service. -Arranging seating plans in accordance to the bookings, critical for smooth service and maintaining a professional facade.
My time at the English edition of Asharq Alawsat perfectly supplemented my my undergraduate studies. It was a role that allowed me to exercise research skills, and implement them in the form of newspaper articles and Op-Eds. The nature of a multi-lingual organisation provided the platform to work in French to English translation, transcribe interviews, work with copywriters, analysts and journalists to further my own writing, and liaise with different departments in the creation of their new website.
My two week placement at Leo Burnett allowed a greater understanding of how a multi-national and global advertising agency worked. During these two weeks, I was able to understand the holistic nature of client services, appreciate the attention to detail that went into copy writing and design, as well as observe creative thought processes of strategy teams. Here, I worked mostly as a proof reader, as well as put to use my knowledge of the Adobe suite that I had learned in Design and Technology at school.
70% - Distinction Thesis: The cultural role of the Curry House in 1970s and 80s London Modules: African Print Cultures; Diaspora and Mobility in South Asia; Debates in World History.
2:1 (Upper Second Class) Dissertations: - The Royal Botanic Garden, Calcutta: an extension of western imperialism? 1787-1844. - Decolonisation and Metropolitan British culture through the lens of Brooke Bond Tea Advertisements, 1953-1963.