• Managed social media strategies and elaborated post-campaign reports using Google Analytics. • Coordinated branding strategies, corporate communications and creative proposals. • Created relationships with national press and follow-up press releases.
• Established a plan of action to prevent delays in the organisation’s workflow. • Worked closely with the various departments (creative, accounting and media planning) to coordinate their schedules and ensure reaching the campaign deadlines. • Tracked the development and progress of the campaign elaborating regular reports.
• Built, delivered and measured multi channel campaigns from briefing to launch. • Developed brand strategies and adaptation of international campaigns to national market in partnership with Mother London. • Elaborated annual brand status report including market situation review, analysis of competition and a tactical forecasting for the following year.
Student Project Award: Best Creative Campaign for Smart Mercedes-Benz (2006).