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I’m an experienced Digital Channel Manager with a background in music marketing, influencer marketing and digital campaigns. So far I've been creating UK and international campaigns for artists like MØ, Laura Mvula, Delta Goodrem, LeAnn Rimes, with The Cantine Co. for Sony Music / RCA. For the three years prior to this, I was working for Sony Music Italy and a Social Media agency as Social Media Manager, managing all aspects of influencer campaigns to promote new artists across multiple countries and developing social media campaigns and cultural content to boost audience and engage consumers. In my free time I like to binge-watch the latest K-Drama (and other TV series), go to art galleries, concerts and have long walks around London. I can use both Mac and Windows, I like to create graphics using Photoshop and Illustrator and I know about HTML, PHP, C#.Locked Pro Plan feature
Creation and execution of digital marketing campaigns for independent artists and record labels includng RCA and Sony Music International Managing all aspects of the campaigns, including comms plan creation, copywriting, content creation (graphics, videos, ...), newsletter, implementation of third party campaigns into plans Develop digital and social media activations to boost audience and engage consumers
Freelancing for Sony Music Italy Creating and executing social media campaigns and activations for Italian and International artists Developing social media programs and cultural content to boost audience and engage consumers Working closely with PR and infuencers to maximise the artist exposure and music
Managing and updating the agency networks (news, press releases, videos, weekly charts, ...) Creating and developing new activities and strategies meant to promote international artists and releases Sending promotional materials to music webzines, blogs and websites
B.S. music management and technology