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Sara French

Senior account executive

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  • Events
  • Marketing PR
  • Music
  • Writing
  • Administration
  • Celebrity PR
  • Consumer PR
  • Communications
  • Media Relations
  • Office
  • Word

Work history



Sara French PR

Jul 2016
  • London, United Kingdom
  • Freelance
  • I set up as a freelance publicist over the summer to broaden my experiences and grow as a professional, starting out doing freelance work alongside a full-time publicity job. In December 2016 I took the leap and left full time work to focus on finding new opportunities and learn new things. From September to November 2016 I looked after the PR for Vintage TV (fixed term contract). This required ensuring TV listings, images and key information and stories were sent out via the mailing list and pitched to media. I also attended filming days to generate media ideas and supported events associated with the channel – including a themed live-music weekend at Butlins. I am currently a full-time, freelance campaign manager at Lucid Online working across various new music campaigns – mainly indie, electronic and R&B releases – plus tech business PR campaigns including MTV Trax. Key Skills • Confident on Microsoft Outlook, Access, Word and Excel. • Tech savvy with an ability to quickly adapt to new IT systems. • Extensive knowledge of UK press and media. • Excellent communication skills. • Client services. • Confident phone manner and engaging copy and press release writing. • Networking and the ability to build and maintain relationships internally and externally with media contacts and clients. • Ability to work multiple projects, multitask and prioritise jobs. • Creativity and flexibility. • Initiative to solve problems. • Research. • Crisis management. • Ability to work with embargoes and sensitive or confidential information • Ability to work collaboratively in a group. • Leadership and tutoring. • Excellent knowledge of popular social media platforms. • First Aid trained – Adult First Aid with British Red Cross.


Senior Account Executive

Republic Media

Jun 2012 - Dec 2016
  • London, United Kingdom
  • Full Time
  • Press office specialising in music, tour and book campaigns. The clients I have worked with range from established acts including Ringo Starr, Katie Melua, Marianne Faithfull, Lisa Stansfield and Ronnie Wood to up-and-coming artists such as Ward Thomas, Old Dominion and Blair Dunlop plus running campaigns for various titles published by Genesis Publications. I have worked on campaigns across a wide spectrum of genres, with both independent and major labels, including album and single releases, special edition and trade book releases, extensive tours and showcases. From August 2013 to December 2016 I coordinated the online publicity for the entire roster, as well and assisting with national and regional press. This client-facing role required a high level of organisation and motivation. Responsibilities and achievements included: • Project managing high profile campaigns from start to finish. • Campaign planning and strategy, approaching with imagination and innovation. • Securing widespread and positive coverage. • Organising and covering press days, launches, showcases, photo calls and press trips overseas. • Asset management, organising images, video content and written material. • Content creation, press release and bio writing and filming and editing video content. • Updating the CRM system and company databases. • Crisis management, dealing with any issues quickly and effectively. • Maintaining strong relationships with internal and external teams and clients. • Establishing and maintaining relationships with press and media contacts. • Ad hoc broadcast PR, securing radio and TV activity. • General admin including diary management, website updates, budgeting and invoicing. • Social media updates for the business and artists. • Developing and training new staff and apprentices. • A proactive advocate driving new business. • Regular out-of-hours and evening work.



BA(Hons) Theatre and Performance

University of Plymouth

Sep 2009 - Sep 2012
  • Plymouth, United Kingdom
  • Achieved 2:1


A Levels

Samuel Ward Sixth Form

Sep 2007 - May 2009
  • Haverhill, United Kingdom
  • English Literature B Drama B History C



Samuel Ward Upper School

Sep 2004 - May 2007
  • Haverhill, United Kingdom
  • 10 GCSE including: English Language A, Art A, Drama A, English Literature B, History B, Maths C, Science (double award) C,C.