About me
Passionate go-getter economist experienced in the Fashion + Technology industries. Using analytical skills to develop effective business strategies for fashion related analysis of data: track customer behaviour, monitor web traffic and determine effective brand performance matrices.
Work history
Marketing & Campaign Assistant
Involved in the business from day one, I assisted the Marketing, Commercial and Merchandising departments on a daily basis. Providing all departments with analytical support, with a focus on reporting on and monitoring company marketing campaigns to obtain consumer insight and provide for a better customer experience. Playing an integral part in the communication between the departments with a complete understanding how the business worked from inside out.
- Monitored and reported marketing and advertising campaigns
- Performed deep level analysis of brand performance of company website and mobile application
- Maintained and developed CMS for productivity and efficiency
- Created and built content for company website including curated lists and editorial to maximise the user experience and engagement. Aiding in the company to reach 1 million users with in the first 3 months.
- Responsible for sourcing merchants and implementing promotions on the site
- Assisted in the research and launch of company in the India market
Trends Researcher & Production Assistant
Freelance project coordinator for this London based company, working independently under direct supervision of the company Founder, and as important as part of a larger collaborative team for successful project execution. Projects included launch of a new service for luxury retailers in London.
- Assisted with CMS & database development for dedicated personal styling software
- Edit Think Tank member - Reporting and Analyst freelance
- Conducted deep level analysis of qualitative data identifying insights for reporting production
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Skills
- Fashion
- Editorial Fashion
- Market Research
- Consumer Behavior
- Merchandising
- Insights Strategy
- Campaign Analysis
Education
Buying and Merchandising
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Economics
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