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Sara Gaspar

Market Research and Analytics

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About me

Passionate go-getter economist experienced in the Fashion + Technology industries. Using analytical skills to develop effective business strategies for fashion related analysis of data: track customer behaviour, monitor web traffic and determine effective brand performance matrices.


  • Fashion
  • Editorial Fashion
  • Market Research
  • Consumer Behavior
  • Merchandising
  • Insights Strategy
  • Campaign Analysis

Work history


Marketing & Campaign Assistant


Apr 2014
  • Involved in the business from day one, I assisted the Marketing, Commercial and Merchandising departments on a daily basis. Providing all departments with analytical support, with a focus on reporting on and monitoring company marketing campaigns to obtain consumer insight and provide for a better customer experience. Playing an integral part in the communication between the departments with a complete understanding how the business worked from inside out. - Monitored and reported marketing and advertising campaigns - Performed deep level analysis of brand performance of company website and mobile application - Maintained and developed CMS for productivity and efficiency - Created and built content for company website including curated lists and editorial to maximise the user experience and engagement. Aiding in the company to reach 1 million users with in the first 3 months. - Responsible for sourcing merchants and implementing promotions on the site - Assisted in the research and launch of company in the India market


Trends Researcher & Production Assistant

WE Are Collective

Nov 2013
  • Freelance project coordinator for this London based company, working independently under direct supervision of the company Founder, and as important as part of a larger collaborative team for successful project execution. Projects included launch of a new service for luxury retailers in London. - Assisted with CMS & database development for dedicated personal styling software - Edit Think Tank member - Reporting and Analyst freelance - Conducted deep level analysis of qualitative data identifying insights for reporting production


Brand & Commercial

Market Research and Analytics Intern

Sep 2013 - Mar 2014
  • Internship taken on during post graduate studies, main role was to support the launch of new project, +Co, a digital wholesale database providing fashion business owners and commercial decision makers a high level of information about listed business. - Conducted and developed market and data-driven research - Assisted in the development of business database with research and data entry - Supported with brand identity development



Buying and Merchandising

London College of Fashion

Sep 2013 - Feb 2014



    Pompeu Fabra University

    Aug 2009 - May 2013