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Passionate go-getter economist experienced in the Fashion + Technology industries. Using analytical skills to develop effective business strategies for fashion related analysis of data: track customer behaviour, monitor web traffic and determine effective brand performance matrices.
Involved in the business from day one, I assisted the Marketing, Commercial and Merchandising departments on a daily basis. Providing all departments with analytical support, with a focus on reporting on and monitoring company marketing campaigns to obtain consumer insight and provide for a better customer experience. Playing an integral part in the communication between the departments with a complete understanding how the business worked from inside out. - Monitored and reported marketing and advertising campaigns - Performed deep level analysis of brand performance of company website and mobile application - Maintained and developed CMS for productivity and efficiency - Created and built content for company website including curated lists and editorial to maximise the user experience and engagement. Aiding in the company to reach 1 million users with in the first 3 months. - Responsible for sourcing merchants and implementing promotions on the site - Assisted in the research and launch of company in the India market
Freelance project coordinator for this London based company, working independently under direct supervision of the company Founder, and as important as part of a larger collaborative team for successful project execution. Projects included launch of a new service for luxury retailers in London. - Assisted with CMS & database development for dedicated personal styling software - Edit Think Tank member - Reporting and Analyst freelance - Conducted deep level analysis of qualitative data identifying insights for reporting production
Internship taken on during post graduate studies, main role was to support the launch of new project, +Co, a digital wholesale database providing fashion business owners and commercial decision makers a high level of information about listed business. - Conducted and developed market and data-driven research - Assisted in the development of business database with research and data entry - Supported with brand identity development