Sara Gaspar

Sara Gaspar

Market Research and AnalyticsLondon, United Kingdom
+ Info

0

Connections
Sara Gaspar

Sara Gaspar

Market Research and AnalyticsLondon, United Kingdom
About me
Passionate go-getter economist experienced in the Fashion + Technology industries. Using analytical skills to develop effective business strategies for fashion related analysis of data: track customer behaviour, monitor web traffic and determine effective brand performance matrices.
Work history
    Marketing & Campaign Assistant
    Involved in the business from day one, I assisted the Marketing, Commercial and Merchandising departments on a daily basis. Providing all departments with analytical support, with a focus on reporting on and monitoring company marketing campaigns to obtain consumer insight and provide for a better customer experience. Playing an integral part in the communication between the departments with a complete understanding how the business worked from inside out. - Monitored and reported marketing and advertising campaigns - Performed deep level analysis of brand performance of company website and mobile application - Maintained and developed CMS for productivity and efficiency - Created and built content for company website including curated lists and editorial to maximise the user experience and engagement. Aiding in the company to reach 1 million users with in the first 3 months. - Responsible for sourcing merchants and implementing promotions on the site - Assisted in the research and launch of company in the India market
    Trends Researcher & Production Assistant
    Freelance project coordinator for this London based company, working independently under direct supervision of the company Founder, and as important as part of a larger collaborative team for successful project execution. Projects included launch of a new service for luxury retailers in London. - Assisted with CMS & database development for dedicated personal styling software - Edit Think Tank member - Reporting and Analyst freelance - Conducted deep level analysis of qualitative data identifying insights for reporting production
+ Show more
Skills
  • Fashion
  • Editorial Fashion
  • Market Research
  • Consumer Behavior
  • Merchandising
  • Insights Strategy
  • Campaign Analysis
Education
    Buying and Merchandising
     - 
    Economics
     -