Sara Holt

Sara Holt

Digital Marketing Director, LEGOUnited Kingdom
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Connections
Hannah Gilmore
Anastasios Bersos
Eric Okeno
Sara Holt

Sara Holt

Digital Marketing Director, LEGOUnited Kingdom
Projects
  • Article: Lego's five tips for a successful launch
    Article: Lego's five tips for a successful launch(Article originally published on Campaign, by Simon Gwynn, May 2017) Launching a brand or product is an increasingly complex, challenging task for a marketer, but observing certain principles can help to maximise the chances of success, according to Lego's digital marketing director. Sara Holt was speaking at Launch 360, an event held in London this week by specialist launch agency Five by Five. Before joining Lego in January this year, Holt held roles at BBC Worldwide, taxi-hailing app Hailo, U
Projects credited in
  • This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018
    This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Yana Peel CEO of the Serpentine Galleries since 2016. Peel is a co-founder of the Outset Contemporary Art Fund and Intelligence Squared Asia, and was CEO of Intelligence Squared Group from 2013 to 2016. Awarded one of Harper’s Bazaar ‘Women of the Year’ 2017 for her contribution to arts. Yana's nominations: Es Devlin - Stage designer Grace Wales Bonner - Fashion designer Sondra Perry - New media artist and net neutrality advocate FeiFei Li - Director of the Stanford Artificial Intelligence La
Work history
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    Digital Marketing DirectorLEGO Group Store
    London, United KingdomFull Time
    First Digital Marketing Director in LEGO's global product development team working cross franchise targeting millennial parents
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    VP, Global Franchise Marketing & Digital PlanningBBC Worldwide
     - London, United KingdomFull Time
    Marketing Director for the Top Gear franchise and Digital Planning for BBC Earth & Top Gear for earned, owned & paid digital
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Skills
  • Acquisition Marketing