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First Digital Marketing Director in LEGO's global product development team working cross franchise targeting millennial parents
Marketing Director for the Top Gear franchise and Digital Planning for BBC Earth & Top Gear for earned, owned & paid digital
Led global launches of 3 new genre and content brands - BBC first, BBC Earth & BBC Brit & Top Gear Season 22 across all media, platforms and partners. Repositioned the BBC brand globally with new endline & architecture. Promoted within 8 months of rejoining the BBC
Led marketing for the BBC's first foray into paid digital VOD. BBC Store launched in 2014 fully integrated into BBC iPlayer and as a standalone e-commerce site. Took Store from early stage start up, operations & team set up and first year of trading in fast growth. Set up a team comprising performance marketing (SEO, PPC, CRM, affiliates, smart retargeting, paid social), brand (advertising, organic social, brand architecture) & creative team (all on and off site creative) Secondary remit to lead marketing set up for pre-school digital apps