Do you really want to delete project BBC Worldwide x Airbnb for Blue Planet II?
Do you really want to delete project BBC Worldwide x Snapchat for Planet Earth II?
Do you really want to delete project This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018?
First Digital Marketing Director in LEGO's global product development team working cross franchise targeting millennial parents Leads dual marketing approach for always on digital content, franchise campaigns, e-commerce, apps, franchise development & more.
Marketing Director for the Top Gear franchise and Digital Planning for BBC Earth & Top Gear for earned, owned & paid digital
Led global launches of 3 new genre and content brands - BBC first, BBC Earth & BBC Brit & Top Gear Season 22 across all media, platforms and partners. Repositioned the BBC brand globally with new endline & architecture. Promoted within 8 months of rejoining the BBC
Led marketing for the BBC's first foray into paid digital VOD. BBC Store launched in 2014 fully integrated into BBC iPlayer and as a standalone e-commerce site. Took Store from early stage start up, operations & team set up and first year of trading in fast growth. Set up a team comprising performance marketing (SEO, PPC, CRM, affiliates, smart retargeting, paid social), brand (advertising, organic social, brand architecture) & creative team (all on and off site creative) Secondary remit to lead marketing set up for pre-school digital apps