Projects
- Article: Lego's five tips for a successful launch(Article originally published on Campaign, by Simon Gwynn, May 2017) Launching a brand or product is an increasingly complex, challenging task for a marketer, but observing certain principles can help to maximise the chances of success, according to Lego's digital marketing director. Sara Holt was speaking at Launch 360, an event held in London this week by specialist launch agency Five by Five. Before joining Lego in January this year, Holt held roles at BBC Worldwide, taxi-hailing app Hailo, U
Projects credited in
- This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo165
Work history
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Digital Marketing DirectorLEGO Group Store
London, United KingdomFull Time
First Digital Marketing Director in LEGO's global product development team working cross franchise targeting millennial parents
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VP, Global Franchise Marketing & Digital PlanningBBC Worldwide
- London, United KingdomFull Time
Marketing Director for the Top Gear franchise and Digital Planning for BBC Earth & Top Gear for earned, owned & paid digital
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Skills
- Acquisition Marketing