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Sara Holt

Digital Marketing Director, LEGO

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Director - Brand Strategist - Brand Director

Projects

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Skills

  • Acquisition Marketing

Work history

Currently

Digital Marketing Director

LEGO Group Store

Jan 2018
  • London, United Kingdom
  • Full Time
  • First Digital Marketing Director in LEGO's global product development team working cross franchise targeting millennial parents

2017

VP, Global Franchise Marketing & Digital Planning

BBC Worldwide

Jan 2016 - Jan 2017
  • London, United Kingdom
  • Full Time
  • Marketing Director for the Top Gear franchise and Digital Planning for BBC Earth & Top Gear for earned, owned & paid digital

2015

Head of Brand & Global Campaigns

BBC Worldwide

Jan 2014 - Jan 2015
  • London, United Kingdom
  • Full Time
  • Led global launches of 3 new genre and content brands - BBC first, BBC Earth & BBC Brit & Top Gear Season 22 across all media, platforms and partners. Repositioned the BBC brand globally with new endline & architecture. Promoted within 8 months of rejoining the BBC

2016

VP Marketing, BBC Store

BBC Worldwide

Jan 2014 - Jan 2016
  • London, United Kingdom
  • Full Time
  • Led marketing for the BBC's first foray into paid digital VOD. BBC Store launched in 2014 fully integrated into BBC iPlayer and as a standalone e-commerce site. Took Store from early stage start up, operations & team set up and first year of trading in fast growth. Set up a team comprising performance marketing (SEO, PPC, CRM, affiliates, smart retargeting, paid social), brand (advertising, organic social, brand architecture) & creative team (all on and off site creative) Secondary remit to lead marketing set up for pre-school digital apps