Projects
- Mix-Up FestivalBrand Identity The challenge here was to create a dynamic festival identity based on the fusion between music and art. Inspired by the idea of the mixing and transforming of the senses — I photographed different flavoured ice creams and sorbets as they melted together in visually harmonious ways. I then took these images into Photoshop, enhancing the saturation and contrast to emphasise the interesting shapes. A flexible typographic style which interacts with the imagery added to the idea of mi
- Waggy WheelsLogo Design & Brand Identity Waggy Wheels is a family run, mobile dog grooming company. The challenge was to create a playful, trustworthy brand, that would appeal to young professionals. Inspired by the visual language of vintage food trucks, the retro aesthetic conveys a sense of loyalty, warmth and nostalgia. This is furthered through the bespoke handcrafted type, emphasising the small, personable nature of the business. Freelance project.
- THE DOTS — UK/EU LAUNCHONLINE — Using approved brand and new guidelines I was responsible for applying new direction to the existing web platform. I created new PSDs applying new brand direction and colour palette before supplying to the developers. During the lead up to the launch of The Dots I created a fun and engaging ‘count down’ teaser social media campaign. Selecting imagery from creatives found on the platform I married each with a different tagline explaining what The Dots does. ‘Dotted’ count down type was
- Impulse FestivalLogo Design & Brand Identity Impulse is an indoor festival focusing on live music and art. The performances are instinctive, experimental and alive. They feed off one another and can change into something new and unpredictable. The main theme of the identity is expressive hand drawn lines, reflecting muscial wave forms, the heart beat, as well as graffiti; the rhythm of the city. The result is a vivid, flexible design that works well with photographs and looks good in an urban environment. Self
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Projects credited in
- The Dots UK/EU LaunchAkin to a beautifully designed, content rich and more creative version of Linkedin, The Dots is an online community of creative professionals, designed to connect creatives with collaborators, companies and commercial opportunities. Co-founded in Australia in 2009 by Pip Jamieson under the brand name The Loop (www.theloop.com.au) the platform boasts a membership of over 65% of creatives in the region, 70% of which return to the platform each day to network, collaborate and find work. This hi
- The Dots UK/EU LaunchAkin to a beautifully designed, content rich and more creative version of Linkedin, The Dots is an online community of creative professionals, designed to connect creatives with collaborators, companies and commercial opportunities. Co-founded in Australia in 2009 by Pip Jamieson under the brand name The Loop (www.theloop.com.au) the platform boasts a membership of over 65% of creatives in the region, 70% of which return to the platform each day to network, collaborate and find work. This
Work history
DesignerWE Communications
London, United KingdomFull Time
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DesignerWildhorse Design Ltd
London, United KingdomFull Time
Supporting the MD by delivering the creative for a multimedia design agency. This involves taking a lead role in concept development, execution, creating pitch presentations, as well as final artworking. I also oversee and support more junior members of the team. Clients include Pernod Ricard, Stoli Group, West Brewery and Wright Brothers.
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Skills
- Abobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Adobe After Effects
- Html
- CSS
- Basic Javascript
Education
Graphic DesignShillington
- London, United Kingdom
Graphic Design
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Graphic Design Short CourseCentral Saint Martins College Of Art and Design
- London, United Kingdom
Graphic Design
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Awards
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Print Futures AwardPrint Futures Award
http://www.printfuturesawards.com/2014_winners.php