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AGE 4 - 6: Coloured in the carpet with heavy felt tip markers, keeping in the lines at all times. AGE 10: Drew cartoons of The Simpsons and Pokemon characters as requested by my classmates. AGE 18: Set up bunk in the A-level art room so I could paint at any point. AGE 21: Graduated from The University of Nottingham with a first in Art History. Realised how imagrey works, how it can effect people and how to communicate my ideas. AGE 21 - 22: Green and just out of uni, found myself working in the creative department at Butlins. Used this role to my advantage being exposed to marketing, account management, creative direction and copy writing. AGE 22 and a half: Had an epiphany—needed to become a designer and stop bad design. AGE 23: Studied Graphic Design at Central St Martins and Shillington College. Interned at a few studios. Found my calling in life! NOW: Loving life, giggling at obscure things and freelancing at The Dots—a creative version of Linkedin designed to connect creatives to commercial opportunities. My role was instrumental in rolling out offline and online creative pre and post launch.
Instrumental in helping making design decisions working with Head of Marketing during roll out of new brand. Applied brand and created assets for web, social media, EDM’s, as well as print material; stationery, tote bag, posters and signage.
Worked with the design team contributing to brainstorming sessions, image research, mood board creation and design roll out.
Concept and design development of a range of marketing material rolled out across identity, stationery, digital and social. Created mock-ups for company online portfolio and successfully presented internally to senior design team.
Managed the design and production of pre-arrival and on-resort guest communications to enhance guest experiences and ensure brand consistency throughout a guest’s overall journey. Marketing material was rolled out under existing and new brand guidelines and applied to printed collateral, email templates, POS and wayfinding. This involved maintaining positive relationships with various stakeholders in the business in order to influence and gain buy-in on ideas, day-to-day creative development, briefing with internal and external design agencies, copywriting, organising print and completing purchase orders.
Managed social media sites for B&Q, developed creative solutions to promote Fashion Union and a black-coloured chewing gum brand. Attended training sessions with the Account Management, Creative and Planning teams, and participated in client meetings.