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Visual Communications (Beckman's website) The study programme is an artistic university degree course for creatively explorative and independent visual communicators. Art directors and designers who are well-equipped to work professionally and internationally in the creative field of visual communications. The programme seeks to impart a thorough understanding of visual communication and what it can achieve. Students are trained in creative thinking, innovation and social studies, in order to be able to assume an active role in changing communicative approaches and have a strong incentive to participate in forming a modern culture of responsibility. Professionalism, leadership and teamwork skills are qualities that are practised throughout the course. What makes the Beckmans College of Design special is its active partnerships with exciting companies and institutions in connection with many of its projects. Students also have joint projects with the other study programmes every year, often resulting in exhibitions and shows. All our teachers are active, influential professionals in their respective fields. Many have extensive international experience or come to Sweden as guest teachers. Training periods at well-known international and Swedish companies are incorporated in the study programme. We also stress the importance of giving room for our students to develop their artistic skills and their own aesthetic language, so that they have the means of regenerating the visual and aesthetic expression in their respective fields. Ideas and problem-solving are our most important media, and visual intelligence, reflection and playfulness are the essential tools of our trade. A professional communicator and designer is no longer limited to one single discipline or a linear career. What is needed is a range of knowledge and personal qualities, craftsmanship and an awareness of context and clients, and an ability to work in a team and independently. Art directors, creative directors, stage directors and designers must be able to develop many different aspects of communication, both locally and globally. The three-year programme leads to a BA in art and design (180 points) and is divided as follows: The emphasis of the first year is on developing the student's creativity, to introduce professional methods and study basic practical and theoretical knowledge in the main subject of visual communications: advertising, graphic design, digital communication, photography, film and animated design. A strong emphasis is also put on developing an awareness on the role of visual communication in a cultural and social perspective. In year one, the fundamental principles and tools of communication are introduced and integrated in an ethical and sustainable perspective. In the second year the focus is more on the professional work process and the skills needed to develop a creative visual design based on complex ideas and concepts. Students also practice visualising their own work process and relating it to the needs of a professional client. Traineeships, often abroad, are a vital element of the second year. In year two, the sustainability aspect is introduced at a more complex level and is more deeply integrated in the studies. In year three the focus on professional life after college is intensified. Students are expected to be capable of critically describing and analysing their work and to have a nuanced perspective on themselves and their work in a larger context. A graduation project is completed during the final term, involving opportunities for students to specialise in a field within the framework of the main course subject. Students shall formulate, implement and present a communications project of a high creative and professional standard. Throughout all three years, students engage actively in developing their own digital portfolios that will be used as a basis for assessing the aggregate work each term. This portfolio is regarded as a creative instrument for monitoring the student's development throughout the study programme, and is a vital asset for students when they are seeking work after graduation. The programme consists of lectures, workshops and project work. Individual work is alternated with group projects. During all three years, students are involved in collaborations with external clients.
PR / Strategy / Planning / Communication / Social Media