In 2007, Sarah joined JAM to drive forward brand profile and recognition of its activities amongst new and returning audience, partners, funders and media. In 2021, despite Covid, audience reached 12,800 through socially distanced live events of outstanding music, theatre, art and workshops + a further 10,200 across the UK and worldwide through virtual release. Media reach soared to 6 million, including Radio 3 broadcast and TV coverage. With this positive profile, through an effective multi-stream fundraising strategy including JAM Supporters, state funds, private trusts and foundations, artistic collaboration, ticket sales and in-kind, Sarah raises sufficient funds to enable JAM to develop its ambitious and high-quality arts delivery.
Projects
- JAM on the Marsh 2021 - a huge successWith Covid still gripping the UK throughout 2021, JAM on the Marsh delivered live events yet at government-restricted 50% capacity for indoor ticketed events, temperature testing, guidance to socially distanced seating and one-way systems. From 8th – 18th July, JAM on the Marsh brought high quality local and visiting artists to Kent's Romney Marsh, for the cultural, social and economic benefit of the community, that would not otherwise happen. With restricted audiences and public nervousness