About me

I am an experienced social media, brand and content strategist. For the last 4 years I have been working with brands, start-ups, new businesses and agencies to improve their social, brand, content and influencer strategies. Prior to this I was Head of Social at MediaCom, running the global social and content team. I have worked on national and global brands such as Dell, Renault, P&G, LVMH, FIFA and Coca-Cola, developing and implementing campaigns across a variety of digital platforms. I am hugely passionate about the benefits of social media and have fantastic experience across many FMCG & B2B clients providing robust social & content strategy and community & influencer management.

QuestionsProjectsExperienceTeam

Work history

Head of SocialMediaCom
Feb 2013 - Jul 2016London, United KingdomFull Time
• Creating global social media and content marketing strategies across paid, owned and earned platforms • Managing and implementing social partnerships across varied online destinations • Cross platform and cross market community management • Developing and implementing strategic influencer outreach programmes • Content creation & development for multiple social media platforms • Collaborating with all media disciplines; paid, SEO, digital, TV, radio, PR to ensure robust and aligned campaigns • Running a profitable team of 7 social media specialists

Skills

• Marketing PR
• Photoshop
• Powerpoint
• Social Media Community Management and Content Curation
• Social Media Development Engagement
• Social Content Strategy
• Social Media Content Management
• Podcast Production
• Podcasting

Awards

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Best Travel CampaignInfluencer Marketing Awards
hotels.com tasked the projects* with activating an influencer-led, Instagram-worthy travel campaign without using travel influencers to position them as a brand that provides the best accommodation in the most exciting locations. two unconventional, non-travel creators produced distinctive stories about must-see experiences. Across two weeks, the creative campaign led to 90 posts and stories that generated 4.1 million organic impressions and reaches an audience of 1.3 million.