Sarah Boris

Creative Director & Owner, Sarah Boris

United Kingdom
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Projects credited in

About me

Sarah Boris is an award winning graphic designer, art director and artist based in London running her design practise. She was Associate Art Director at Phaidon Press until February 2015. Some of her key projects include the redesign of the ICA's identity (unveiled in 2009 and still in use today) and the design of books for artists such as Adam Broomberg and Oliver Chanarin, JR and Noémie Goudal. Sarah was a judge foreman for D&AD Awards 2016, Book Design category and judge for YCN Professional Awards 2014 and for the Best British Design and Production Awards 2014. She has worked since 2005 for organisations such as The Institute of Contemporary Arts, The Photographers' Gallery, Barbican Centre, Tate, the Architecture Foundation, Triangle Network, Gasworks, Hotshoe International, Max Wigram Gallery, Visiting Arts, Fedrigoni and the Royal Philharmonic Society amongst others. She also worked closely with many established and emerging artists over the years such as Noémie Goudal, Simon Tegala, Will Holder, Sion Parkinson, Lis Rhodes, JocJonJosch. Some of the books she has designed are now part of collections such as SPBH (Self Publish Be Happy) or the Tate and V&A artist book collection. She was an Associate Lecturer and mentor at LCC, University of the Arts, London, She also previously taught graphic design to A level students at SFX in Clapham South and was studio curator at the CASS University alongside Angharad Lewis (editor of in 2015-2016 with a focus on publishing. Her designs have been featured in books and magazines such as Types We Can Make, Swiss typography, ECAL; Common Interest: Documents. Design for a Good Cause, Index books; 10 years of Ideas that Matter, Sappi, Business Cards 3: Designs on Saying Hello, by Michael Dorrian and Liz Farrelly, The Graphic Eye: Photographs by Graphic, Designers from Around the Globe, by Stefan Bucher and Natalia Ilyin, Bastardised, Made in Bunch, Shout Awards book 2007, Robert Horne, Grafik, idPure, Swiss magazine of Graphic design and Design Week and online in typography and design websites such as Stereohype. Sarah’s work has been exhibited internationally (UK, France, Spain, Ukraine, Moscow, USA) and at the London Illustration Fair and at Pick Me Up, Somerset House London. Her first solo show was held in Le Havre as part of the Graphic Design Festival 'Une Saison Graphique' in 2015 in which major design studios exhibit. In 2012, she was awarded the Creative Future Investment Fund for artists by Creative Scotland. She completed an artist residency in Scotland in August 2012, which culminated in her works being exhibited in DCA, Dundee Contemporary Arts. Her screenprints have been on show at Nelly Duff gallery since 2010. She was awarded an Artist Residency at East London Printmakers from October to December 2013 and a Project Keyholder residency in 2014 where she developed two bodies of screenprinted works. Sarah Boris studied at Olivier de Serres and Estienne, School of Art in Paris and graduated in 2004 from an MA in Graphic Design at LCC, University of the Arts London.

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  • Teaching
  • Visual Arts
  • Branding
  • Print Design
  • Art Direction
  • Typography
  • Illustration
  • Creative Direction
  • Book Design
  • Editorial Design
  • Branding Identity Design
  • Printmaking Print Design
  • Art and Creative Direction

People I’ve worked with

Companies I’ve worked with

  • Pentagram


    • Design
  • Barbican Centre

    Barbican Centre

    • Arts and Culture
  • Do The Green Thing

    Do The Green Thing

    • Design
  • ICA London – Institute of Contemporary Arts

    ICA London – Institute of Contemporary Arts

    • Arts and Culture

Work history


Design Director & Owner

Sarah Boris

Mar 2015
  • London, United Kingdom
  • Full Time
  • Graphic Design, Art and Creative Direction Branding, art direction, editorial design, exhibition design, illustration, creative consultancy Sarah Boris is a Graphic Designer based in London. She set up her design practise in March 2015 after working for over ten years for major institutions in London. Prior to setting up her practise, she was Associate Art Director at Phaidon until February 2015. She has worked for many arts and cultural organisations such as the Institute of Contemporary Arts (ICA), the Barbican Centre, Tate, the Photographers’ Gallery and Gasworks. Major projects include: redesign of the ICA’s identity, book designs for Phaidon, and her solo exhibition as part of the graphic design festival ‘Une Saison Graphique’ 2015, Le Havre. Her exhibition was filmed and featured on the Franco-German TV Network: ARTE, a European channel which promotes culture and the arts. Sarah has teached and lectured in several universities such as LCC (UAL), The CASS, Leeds Beckett University. She has been invited to speak at It's Nice That Nicer Tuesdays. Grafik Letterform Live, Une Saison Graphique 2015 and Graphic Design Festival Breda. She is D&AD foreman for the book design category this year. In parallel to her graphic design commissions, Sarah has developed a body of screenprinted works during residencies in the UK.


Associate Art Director

Phaidon Press

Sep 2014 - Feb 2015
  • London, United Kingdom
  • Full Time


Design Manager

Phaidon Press

Sep 2012 - Sep 2014
  • London, United Kingdom
  • Full Time
  • Design and Art Direction at Phaidon Phaidon is the world's outstanding publisher of art, architecture, design, photography, fashion, travel, cinema, food and cookery and children's books, with offices and distributors worldwide. My role at Phaidon encompasses overseeing and managing the company’s design processes. I commission designers, illustrators and photographers as well as designing various titles.


Associate Lecturer in Graphic Design

London College of Communication, UAL

Feb 2011 - Jul 2012
  • London, United Kingdom
  • Freelance


Oct 2010 - Oct 2012
  • London, United Kingdom
  • Full Time
  • Initially employed as Senior designer in 2007 at the ICA, to implement the identity devised by Spin, my role quickly evolved into managing all aspects of design at the ICA from creating the exhibition graphics working closely with the Curatorial, Marketing and Technical exhibition installation teams to creating identities for festivals, memberships schemes. Key projects at the ICA include designing the visual identity and publication series for the exhibition 'Nought to Sixty' presenting 60 artists over six months at the ICA curated and devised by Mark Sladen and Richard Birkett the ICA's. Another key project includes designing the ICA's visual arts magazine publication Roland. The first was made in collaboration with Editor, Artist and Designer Will Holder on the occasion of his exhibition Talk show. One of my major achievements at the ICA was the identity review and design I lead in 2009 throughout the organisation. Through questionnaires and workshop sessions with artists, collaborators, audiences, lead typographers and ICA staff at all levels I redesigned entirely the identity of the ICA. I created and designed an unique identity in the landscape of visual arts in London. The black and white identity which can be seen in the printed matter at the time stands out and puts the content of the programme at the forefront of all communication whilst presenting a clear recognisable branding which stands out and which is also economically viable due to it's nature. The ICA identity is still in use today.


Tutor in Graphic Design

SFX Sixth Form School

Sep 2010 - Jul 2011
  • London, United Kingdom
  • Freelance
  • Employed to teach one day a week, graphic design to A level students at SFX Sixth Form School in Clapham South, London. The teaching focuses on theory and practical workshops exploring typography, layout and illustration. A key part of my role was to introduce and familiarize students to work of key practitioners in the industry and give them confidence to develop their own visual language.


Oct 2007 - Oct 2010
  • London, United Kingdom
  • Full Time
  • Responsible for all design at the ICA (art direction, branding developments, exhibition design, campaign designs)


Graphic Designer

Barbican Centre

Apr 2005 - Oct 2007
  • London, United Kingdom
  • Full Time
  • —implementation of the Barbican Identity created by North —brand development and guardian —design of Family Film Club identity, design of festival identities, monthly guide, cinema programme leaflets, invitations, membership campaign material and designer jeweller's print —working closely with the marketing departments of music, film, membership, education, art gallery



MA, Typo/graphic Studies

University of The Arts London (UAL)

Sep 2003 - Jul 2004
  • London, United Kingdom


BA, Typography and Design

Estienne (ESAIG)

Sep 2001 - Jul 2003
  • Paris, France


Foundation, Design

Olivier de Serres Ensaama

Sep 2000 - Jul 2001
  • Paris, France



Creative Future Investment Fund / Award for artists

Creative Scotland

  • Funding award allocated to artists and designers in order to develop a project. I developed a 48 hour print project located at Dundee Contemporary Arts, inviting other artists and graphic designers to work collaboratively and print collectively in a given time set. I named the project the '48 hour splash'.


Sappi Ideas That Matter - Award


  • Winner of a € 50,000 grant rewarding rewarding socially engaged designers. The grant goes towards the development of design project for a not-for-profit organisation that would normally have the available funds to commission design to this scale.


  • Winner of the ‘low budget’ category rewarding excellence in design