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Twenty years account management and marketing experience working on high profile brands such as Diageo, EMI Music, Sony Music, Polydor, Virgin, Disney, Boots, Nokia, Google, P&G, Kerry Foods, Morrisons, Kraft Foods, Lloyds TSB, Alliance & Leicester, HSBC, Coco-Cola, Tesco, In-Bev, Molson Coors, Budweiser, Peroni, BT, BP, Vodafone, NSPCC, YMCA, PDSA, Smirnoff, PricewaterhouseCoopers, Castrol, GSK and Black & Decker covering the following disciplines: • Digital - websites, mobile, online advertising, email campaigns, social media and video • Design, photography and production management to include point of sale, exhibition graphics, packaging, catalogues, brochures, press ads and direct mail • Sales promotion - strategically developing and implementing innovative promotional campaigns for the UK and Europe • Events and experiential • Retail and shopper marketing • Cause related marketing – management of the NSPCC relationship for Alliance & Leicester • Direct mail – shareholder communication, charity, CRM • Development of third party relationships • Brand development and strategic planning I am creative and strategic and have both agency and client marketing experience. I am able to juggle a multitude of projects and campaigns simultaneously from initial brief to development of the campaign budget, schedule, proposition and initial creative ideas, through to management of the entire creative and production process to final delivery and campaign analysis.
Project Management of digital campaigns for Conde Nast including Vogue, Glamour, GQ and CN Traveller.