About me
6 years of diverse experience working within the fashion and creative industry across digital content and eCommerce.
Currently at luxury eyewear brand, For Art's Sake to lead the social media and website content strategy, including creative, production, direction and implementation.
Refined skills across omnichannel having worked at Matchesfashion and circular economy fashion platform Hardly Ever Worn It, as well as having freelanced with Farfetch, the ln-cc and brands such as Apple Beats by Dre, Kara and design house Phoebe English.
Vast experience in fashion copywriting, building brand biographies and editorial product descriptions, blogs and interviews, allowing me to research extensively across multiple platforms building SEO and CRM marketing.
Currently freelance copy writing specialising in product descriptions and brand biographies allowing me to research extensively across multiple platforms, offering personal output on features based around up-and-coming brands, fashion influencers and original collaborations keeping in-line with brand tone.
Work history
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Content Executive & VIP LiaisonsHewi London
- London, United KingdomFull Time
Copywriter & ProducerFarfetch
- London, United KingdomFreelance
Creative & Producer: Producing and directing film, stills and visual art for clients based within the fashion, music and influencer industry, championing and connecting with new talent through all artistic fields. Oversaw all elements of campaign including directing, pre-production, post-production and the release of the assets.
Copywriting: Sole manager of multiple clients in a fast-moving industry showing strong organisational skills while always achieving set KPI's. Demonstrated the ability to provide a unique, vibrant and in-depth way of speaking to the targeted audience, specialising in product descriptions and brand biographies.
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Skills
- Fashion Design/patternmaking/construction
- Art Diection
- Adobe Create Suite
- Art Direction
- Directing Shoots
- Ad Design
- Marketing Branding
- Marketing PR
- Social Media
- Social Media Advertising
Education
BA (Hons) Womenswear DesignUniversity of The Arts London (UAL)
- London, United Kingdom
Graduating with a high level of design and technical skills as well as a deep level of understanding of Cultural and Historical Studies.