About me
I'm a project director who specialises in finding creative and editorial solutions for luxury brands. I take a strategic approach to developing and delivering branding, brand positioning, and creative and editorial assets for clients in the fashion, property and media industries.
Projects
- HoganCreated a brand platform and branded collateral for Hogan shoes. The project involved recruiting ambassadors to feature in content for a printed handbook and a website. Show Media created content around each ambassador - an interview, portrait and short film, each shot in a different European city. We art directed still life photography of the product and commissioned editorial articles to weave around the ambassador content. Show Media created the platform and managed the production of the
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Work history
Project Director
As Project Director I manage a team of eight project and account managers. I am responsible for overseeing all projects, ensuring a high level of creative excellence and business growth.
- Pitched and won numerous briefs for Knight Frank, including creating a toolkit for all residential store openings, the rebrand of its Global Capital Markets division and the relaunch of its annual magazine Private View
- Appointed lead creative agency for Bally
- Pitched and won brief for Chivas Brothers website redesign and content strategy
- Pitched and won brief from Oxford Properties to rebrand The Royal Exchange shopping centre, and consequently appointed as lead retained creative agency
- Lead all new business pitch production
- Produce management accounts for the company
Managing Editor
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When promoted to Managing Editor I became more involved in new business. I was tasked with growing business from existing clients, as well as pitching for new ones. In this role I began to take a wider view across the agency, overseeing some projects and contributing to director-level conversations about company strategy and positioning.
- Pitched and won the brief to re-brand The Shard
- Conceived a new brand position for The Shard, and conceived and edited all related creative assets
- Worked with Show Media’s CEO on the company’s largest account, Land Securities’ £2 billion regeneration of Victoria
- As Land Securities’ Account Director I was responsible for conceiving and developing innovative creative ideas to market Victoria to consumers and businesses
- Developed a relationship with Hardy Amies, pitching and winning website redesign, social strategy and digital content briefs
Skills
- Advertising
- Publishing
- Account Management
- Editorial
- Marketing Strategy
- Project Management
- Client Service
- Content Creation
- Creative Strategy
- Branding Identity
- Pitching Ideas
- Positioning
- Branding Marketing Collateral
- Manage a Team
- Budget Timeframe Management
Education
Theatre Studies
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BA Hons