I'm a project director who specialises in finding creative and editorial solutions for luxury brands. I take a strategic approach to developing and delivering branding, brand positioning, and creative and editorial assets for clients in the fashion, property and media industries.
As Project Director I manage a team of eight project and account managers. I am responsible for overseeing all projects, ensuring a high level of creative excellence and business growth. - Pitched and won numerous briefs for Knight Frank, including creating a toolkit for all residential store openings, the rebrand of its Global Capital Markets division and the relaunch of its annual magazine Private View - Appointed lead creative agency for Bally - Pitched and won brief for Chivas Brothers website redesign and content strategy - Pitched and won brief from Oxford Properties to rebrand The Royal Exchange shopping centre, and consequently appointed as lead retained creative agency - Lead all new business pitch production - Produce management accounts for the company
When promoted to Managing Editor I became more involved in new business. I was tasked with growing business from existing clients, as well as pitching for new ones. In this role I began to take a wider view across the agency, overseeing some projects and contributing to director-level conversations about company strategy and positioning. - Pitched and won the brief to re-brand The Shard - Conceived a new brand position for The Shard, and conceived and edited all related creative assets - Worked with Show Media’s CEO on the company’s largest account, Land Securities’ £2 billion regeneration of Victoria - As Land Securities’ Account Director I was responsible for conceiving and developing innovative creative ideas to market Victoria to consumers and businesses - Developed a relationship with Hardy Amies, pitching and winning website redesign, social strategy and digital content briefs