Work history
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Communications DirectorUbuntu (Canonical)
London, United KingdomFull Time
Progressive enterprise software company known for leading open-source operating
system running across the desktop, cloud and IoT devices. Covering technologies
including AI, machine learning, 5G, IoT, multi-cloud and robotics.
• Promoted from Global Head of PR, IoT & Devices division to lead communications role
across the whole company. Responsible for the strategy and execution of all PR, analyst
relations, content marketing, influencer engagements and social media activity targeting
enterprises, developers and consumers.
• Management of an internal team and PR agencies in Europe, the US and Asia working
with the executive team up to the CEO/Founder and integrating communications with
the wider marketing team.
ACHIEVEMENTS:
• Scaled communications programme from two to five countries in 18 months due to recognition of positive results and effect on brand awareness and sales.
• Launched new Android based product, Anbox Cloud, through integrated campaign
delivering over 50 pieces of press coverage including Forbes and TechCrunch, over 1.5k
leads in first month via content and website, and several sales opportunities.
• Created new data-driven PR reporting dashboard for increased visibility of activity including
referral traffic by publication, backlink measurement and leads contributed by PR.
• Developed first formal customer advocacy programme internally providing sales team
with enablement guides and integrating into the contract process. To date has delivered
100% increase in case studies during 2019, two major customer win announcements (BT
and Bosch), analyst briefings and event speaking opportunities from T-Mobile, Roblox
and more.
• Initiated communications around Linux app format 'Snaps' to consumers and
developers contributing to 180% install increase in 2018, plus coverage in the likes of
TechCrunch, The Next Web and Engadget.
• Increased IoT leads eight-fold through targeted content marketing since June 2018. Also
launched research led whitepaper delivering over 4,000 leads within the first 3 months
and 45 pieces of related press coverage in the US and UK.
• Secured corporate briefings for CEO with New York Times, Wall Street Journal,
Bloomberg and Reuters.
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Head of European PR and Internal CommunicationsToshiba
- Weybridge, United KingdomFull Time
Global electronics organisation, employed within the consumer and B2B PC/TV division.
Also assigned, by Tokyo HQ, to lead cross-divisional corporate PR across EMEA.
• Promoted four times in eight years to lead European communications reporting into the Marketing Director, managing a team of 4 direct reports and 20 PR agencies. Also responsible for internal communications, social media, sponsorship and corporate communications. Budget management of 1.5m annually.
ACHIEVEMENTS:
• Led successful PR presence at Europe’s biggest consumer technology show (IFA)
resulting in over 700 journalists and 1800 pieces of coverage each year.
• Planned and executed Rugby World Cup 2015 brand sponsorship in UK and France
delivering over 70m impressions via earned, owned and paid media on a limited budget.
• Drove external and internal communications through a period of significant corporate
restructuring and high profile issues including brand licensing of TV business, closure of
consumer PC business and accounting investigation in collaboration with Legal and HR
teams.
Skills
- Social Media
- Public Relations
- Internal Communications
- Sponsorship
- Crisis Communications
- B2B Communications
- Communications Strategy
- B2C Comms
Education
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Business AdministrationCardiff Univeristy
- Cardiff, United Kingdom