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Sarah Foden

Multimedia Producer

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Producer - Production Manager - Content Manager


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About me

I am a Multimedia Producer with over eight years of experience in digital communications including online editorial strategy, film production, media relations/marketing, broadcast and new business acquisition. As a qualified broadcast journalist my previous experience includes radio, television and online.


  • Producer
  • Broadcast Journalism
  • Digital Communications
  • Digital Stragey
  • Website Editor
  • Production Manager
  • Broadcast
  • Line Management
  • Multimedia Production
  • Content Creation

Work history



JohnHenry Productions Ltd.

Jan 2015
  • London, UK
  • Full Time
  • As producer/digital communications manager I am responsible for managing the creation of multimedia content in order to deliver integrated digital campaigns. Responsibilities include project managing website creation from design through to build and launch, devising and implementing editorial digital strategy and producing content for websites, social media campaigns and online publications. I manage all video production budgets and co-ordinate multiple on-going projects with freelancers including editors, writers, photographers and videographers. Key achievements: • Produced, directed, co-edited and project managed films that were seeded with prestigious online media such as The Sunday Times, The Telegraph, Adelto and Condé Nast Traveller • Project managed/producer for film shoots in the UK, Dubai, Italy, Montenegro and Thailand • Launched multiple website projects from inception of initial concept to site launch • Produced/directed HotelTonight’s (mobile App) launch film in Dubai (English and Arabic) as part of an integrated digital/media relations launch campaign • Winning the contract to create Lustica Bay’s 2016 marketing film in order to generate real estate sales by successfully identifying the digital campaign’s key messages • Collaborated with designers/developers/suppliers in order to manage the production of website launch content for luxury clients (Managed content upload via CMS/ SEO and keyword research)


Online Content Manager


Apr 2012 - Dec 2014
  • London, UK
  • Full Time
  • As multimedia producer I was head of the in-house video production department and managed digital campaigns for both PRCO UK and international luxury lifestyle clients. Key achievements: • Produced, directed, co-edited and project managed 20+ international film and photography projects (including UK, Oman, Abu Dhabi, Dubai, Switzerland, Spain, France, Kazakhstan) • Devised and implemented proven digital editorial strategies: Website/microsite editor: Lustica Bay, Castelfalfi, Andermatt Swiss Alps & Dolphin Square • Created multimedia content for international clients (written articles, imagery/video, press materials, social media, email marketing and blog posts) • Managed PRCO’s monthly Twitter chat #LuxVox which reached on average 350,000+ accounts and generated 3,000,000+ impressions • Developed existing knowledge of SEO techniques to shape successful multimedia campaigns e.g. Lustica Bay, Castelfalfi, Andermatt Swiss Alps - reporting and analysis • At the request of the UK/Dubai’s managing director I managed a digital training initiative including the creation of training materials/ hosted interactive workshops for 50+ people • Directed/produced a flash mob video that features on the What’s On Dubai website • Managed PRCO UK’s and multiple client social media channels (Twitter, Facebook, Instagram, Pinterest, Google+, YouTube, Vimeo) - reporting and analysis



Sarah Foden Productions

Aug 2010 - Apr 2012
  • London, UK
  • Full Time
  • In 2010 I set up my own video production company, specialising in the creation of online videos and written content for digital campaigns for the luxury travel market. The role as founder included identifying all new business opportunities, creating proposals based on client requirements and delivering full video projects to meet strict deadlines. From production management, creating/managing budgets, filming/directing all shoots, pre/post production to cross promotion of online content and optimising videos for search engines. (Projects I managed included film shoots in: UK, Madeira, Cyprus, Italy, France and Spain). • Filmed, edited and produced 50+ online videos. One video has gained 547,000+ views - This video was one of five marketing films I created for the Madeira Promotion Bureau as an integral aspect of their overall strategy to lower the age of the demographic of visitors to the island. The videos are still used by the tourist board for promotion • Filmed the Zagat London Restaurant Awards 2011, followed by editing/delivering six videos on the event day. Videos were used to showcase the winners internationally • Writer for online publications and guest blogger • Presenting my business proposition to independent companies at breakfast briefings/ networking events and acquiring new business ahead of large production companies


Online Content Manager

Shine TV

Jun 2010 - Aug 2010
  • London, UK
  • Full Time
  • • Assisted the editor in managing the “Don’t stop believing” website/social media channels • Filmed behind the scenes video clips and wrote and uploaded daily news stories/blogs and features


Online Content Manager

Sky Travel

Mar 2008 - May 2010
  • London, UK
  • Full Time
  • • Co-edited the Sky Travel website • Produced Sky Travel’s most successful online article (65,000 UU / 600,000 PI) • Successfully co-developed an alternative editorial proposition to broaden audience • Created multimedia content (written, film and photgography) for the Sky Travel website as well as managing freelance suppliers (writers, videographers and photographers) • Managed Sky Travel’s social media channels/worked collaboratively with



MA Broadcast Journalism

Staffordshire University

Sep 2006 - Jul 2008
  • Staffordshire, UK
  • Awarded a Merit. I gained a NCTJ accredited media law qualification in 2008.


BA(Hons) Culture and Media Studies

University of Manchester

Sep 2003 - Jul 2006
  • Manchester, UK
  • Level 2:1 BBC Radio Manchester Action Desk volunteer (2004 - 2006 )