Sarah Freeman

Packaging Designer

  • LocationHatfield, United Kingdom



  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop

Work history


Packaging Designer

Sarah Freeman Design Ltd

Oct 2009
  • Experienced, highly organised and creative designer who’s understanding of the retail market has helped drive sales through solution finding and compelling design as well as understanding the complexities of dealing with suppliers in Europe and throughout Asia with varying skill sets and degrees of craftsmanship. Working with a diverse range of companies has allowed me to exercise my skills over many disciplines to evolve into a thorough and versatile designer with attention to detail and calmness under pressure.


Head of Gift Design

The Body Shop International

Mar 2006 - Nov 2009
  • Head of Gift Design Running a team designing two global gift collections each year comprising of over 150 gifts with a retail value of over £80 million. I was responsible for translating trend forecasts into design solutions, ensuring this was effectively relayed to suppliers and the ranges were cohesive, exciting and delivered on time.


Senior Designer


Jul 2003 - Feb 2006
  • Directing fashion shoots for national promotions and magazines for Select Retail plc and designing in-store communication to continue increasing their high street presence. I also worked with clients such as Landor Associates, Marks & Spencer and Logistix designing for a broad range of projects, culminating in a year with The Body Shop International leading a team designing the gift collections.


Senior Designer

M&K Creative

Jun 2000 - Jul 2003
  • Design and Marketing consultancy with clients including Tesco, Kodak, B&Q, Alldays, Woolworths, Select Retail plc, Regal Foods, Saxby’s and ICI. Responsible for project management and creative innovation that helped win projects and increase the company profile and client base, as well as expand on accounts with existing clients, helping increase high street presence and increase sales.


Senior Designer

Pemberton Whitefoord

Apr 1997 - Jun 2000
  • Design consultancy with accounts including Tesco, Walkers, Superdrug, Royal Mail, Focus Do It All, WH Smith, Threshers, Jamont and Nestle Working extensively with the Tesco account designing packaging for their chilled ready meals ranges and helping to grow the sector. Liaising with clients and suppliers to generate exciting designs to promote both new lines and update existing ones from initial concept through to set styling and art directing photo shoots.



BA(Hons) 3 Year

Kent Institute of Art and Design

Aug 1993 - Apr 1996
  • Graphic Design - Packaging