About me
A Marketing and Communications professional with essential skills and knowledge for positions in an Online Marketing and Communications context. The key strengths that I possess include, but are not limited to, the following:
- strive for continued excellence;
- a strong interest in marketing and concept development;
- strategy development with an understanding of design.
Moreover, I am always looking for inspiration and opportunities to discuss new Marketing/Online Marketing and Social Media trends.
Projects
- Communications Concept for the German city Lübben“Creative Award“ for the development of a communications concept for the city “Lübben“ (university project) A communications concept for the city was developed, enabling to highlight its unique opportunities for tourists compared to the competition in its region. The concept was based on the rare, although typical dragonfly, which is typical for the region and the fact that the city is at the heart of the region and that it enables people everything the heart desires.
- Madhouse - A charity event for UNICEF"Madhouse" Organisation of a charity event for UNICEF Aids main target: raising awareness of young people in terms of STIs visitors: 600 date: 11/12/2009 Vienna STIs were explained to the audience through a fashion show with supporting illustrations showing scenes describing how people can get infected, which was the main performance of the event. During the rest of the evening DJs entertained the guests as well as several short speeches took place. Several sponsors enabled it to make a tombola, which allowed an additional revenue that could be donated to UNICEF .
Skills
- Advertising
- Digital Media
- Marketing PR
- TV
- Brand Management
- Market Research
- Marketing Strategy
- Social Media Marketing
- Strategic Planning
- Creative Thinking
- Office
- German
Education
MA Marketing Management
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Dissertation topic: The impact of CSR communication on corporate trustworthiness in the UK food retail industry
Modules included:
- Strategic Marketing
- Retail Marketing
- Creative Communication Strategies
- Brand Management
- Marketing and Managing Events
- Practitioner Perspective
BA Marketing Communications
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Bachelor´s thesis: Development of a communication strategy in the context of creative therapies for traumatised children
Modules included:
- Strategic Planning
- Communication Strategy
- Conception and Design of Digital Media
- Corporate/Integrated Communication
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