About me
Sarah has over 14 years experience working in the design and advertising industries across Sydney, Melbourne, Brisbane and now residing in London – creating, developing and shaping brands is the thing Sarah loves and does best.
Working on many successful campaigns for clients in varying sectors from corporate, travel, fashion, arts, telecommunications and property through to government departments and more.
Being a very hands on Designer and Art Director, Sarah thrives in a busy environment. Constantly learning and experimenting with new and varied techniques.
Possessing both an EU and Australian Passports, this girl can work just about anywhere... just about.
Personally she is a very open and easy going with the drive to make things better. With the ability to work both collaboratively and autonomously.
www.franklymydear.com.au showcases a brief selection and range of previous work.
Projects
- Student Flights – National Re-brandThe objective was to refresh the Student Flights brand to be in-line with current youth orientated brands. The creative direction needed to be on-trend, relevant, inspiring and innovative and to ensure creative direction worked across owned and paid channels effectively. The mandatories were to update the look and tone of voice, without changing the logo or losing the brand equity that has already been established. Messaging hierarchy for key customer segments, fresh design and an expanded colo
- Stage and ScreenStage and Screen are a global travel company for the entertainment industry. With teams in Australia, New Zealand, USA & Canada. Stage and Screen were in great need of a re-brand. They are a very passionate and dedicated team across the globe and their brand not only needed to reflect that, it also needed to be creative, edgy, innovative, friendly, relative, quirky and more importantly reflect Stage and Screens five customer segments – Production, Sport, Fashion, Music/Touring and Performing Arts. By using their icon within their existing logo (which they didn't want to change), I was able to highlight their key segments under the Stage and Screen brand. Utilising these arms to represent each segment when broken down into their own piece of communication – making this element unique only to Stage and Screen.
Skills
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Design
- Environment
- Illustrator
- Indesign
- Photoshop
Education
Bachelor of Communication Design
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Achieved top 10% of university – granted into Honours Society