I firmly believe creative inspiration manifests itself in everything from your morning commute to your Instagram feed. I also think simplicity is key when emphasising a message. Besides that, I enjoy running, hip hop, reading, binge-watching documentaries, being a tourist in my own city and cuddling strangers' dogs (when they let me).
Projects
Projects credited in
- Stop & SearchIn the UK, racism is very, very real. But its insidious impact is often diminished, especially when compared to more overt attacks on POC and minority communities in the US. To raise awareness of the country's systemic biases, we took to the streets with a campaign rooted in one of its most racist policies: Stop & Search. Using this as our call to action, and a visual language inspired by civil rights protests, we showed how easy it is to get educated on the inequalities people face. On launc
- Unpacking the UK's systemic racism in 15 search termsFour times more likely’, ‘slavery tax’, ‘health bias UK’: understanding systemic racism in the UK is often only a search away. Yet, when we talk about racism, we often do so with an American lens. Frustrated with racial inequality conversations focusing largely on America, we set out to address the systems that discriminate against people of colour closer to home. Using a powerful manifesto and phrase intrinsically linked to structural racism in the UK, we invited people to stop what they were11
- FoundervineCrafting a crowdsourced identity for a bold social enterprise. Foundervine helps underrepresented people imagine, start and grow new ventures. They do this through training programmes, a network of professionals and a strong community of founders. We were challenged to refresh their existing visual and verbal identities without losing the close connection they have to this community of Viners. Their varied stakeholders, new founders and established businesses, meant the identity had to be both1
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Work history
Creative CopywriterPHANTOM
London, United KingdomFull Time
V
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Freelance WriterVarious Publications
London, United KingdomFreelance
Pitch and write on anything from my quarter-life crisis to craft breweries. I've written for She Does the City, 29Secrets, Adolescent, Sophomore and BRICK.
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Skills
- Writing
- Concept and Ideation
- Big Ideas
- Ad Copywriting
- PR Copywriting
- Content
- Digital Communications
- Creative Direction
- Article Writing
- Digital Strategy
Education
Awards
UK Young Lions DigitalThe Guardian
Won gold in the digital category for work on Depaul homelessness charity.