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As a Graphic Designer for Factorie (Cotton On Group) in the product design team. We design a range of guys and girls clothing along with accessories to be sold in Australia and internationally. My role is to assist the senior designers in all areas of the job as well as developing and seeing projects through from start to finish under their supervision. This includes yet is not limited to: • Accessories • Packaging • Labelling • Yardages/Repeat Patterns • Placement Prints • Specs and setting up documents for mass production printing • Market research • Trend forecasting • Designing for our target market • Ensuring designs are on brand with current marketing visions
• Design and execute creative marketing and sales strategy that boosts brand awareness and advertising growth. These activities are to be delivered on time and on budget.?? • Create, implement and execute creative communication strategies and marketing campaigns to support product launches, fuel growth and increase customer engagement. • ??Managing relationships with internal stakeholders, corporate partners and sponsors.?? • Generate leads and opportunities, Negotiating mutually profitable business proposals with clients and Setting up meetings with new clients. • Keeping in touch with stakeholders through personal visits, telephone calls and correspondence • Analyse data for improving campaigns and advertising growth. • Maintain brand identity consistency in print and digital • Writing copy/producing content
Graphic Design Intern for The Cotton On Group
agIdeas International Design Week is one of the largest and most prestigious design festivals in the world. Established in 1991 by Ken Cato and developed and presented by the Design Foundation in Melbourne, Australia. agIdeas offers an extraordinary program of events that celebrate design excellence and promotes the value of design driven innovation.
Working with Sydney-based typographer, hand-letterer and illustrator, Gemma O'Brien, assisting her with all areas of her solo exhibition "You Make Me Sick" and studio projects. www.fortheloveoftype.com.au
Photographer / Music Writer Forte Magazine is Victorias largest and longest running regional street press magazine. During my three and a half years working at Forte I had the opportunity to photograph and write about live music, events while also photographing promotional material. I was able to photograph acts such as Public Enemy, Kimbra, Gotye, Hilltop Hoods, 360, Birds of Tokyo, Ball Park Music, City and Colour, Digitalism, Hermitude, Kaiser Cheifs, The Getaway Plan, Cut Copy, The Angels, Hoodoo Gurus, Ross Wilson, Chooka Parker and many more. HIGHLIGHT: 2012 Groovin The Moo would have to be one of my career highlights to date where I had the opportunity to photograph 80's/90's hip hop act, Public Enemy. If that wasn't enough front man, Flavour Flav, invited me onto the stage where I got some amazing shots of him interacting with the crowd.