Work history
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Head of CommunicationsDigme
- London, United KingdomFull Time
I helped launch this boutique fitness brand from scratch and within two years we had become one of the biggest players in the industry with four studios in London and one in Oxford. I devised and delivered the communications and PR plans, and created all content, including website, blog, email marketing and social media.
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Senior Press OfficerPGA European Tour
- United KingdomFull Time
I ran the communications operations at some of the biggest golf events in the world, including Ryder Cups, Majors and World Golf Championships. I earned the trust of the players and the media to drive high-profile PR, create compelling content and champion events around the globe. I contributed to the daily running of europeantour.com, providing a wide range of content from reports and features to interviews and comment pieces. I was also Editor of the official Ryder Cup publications, the annual European Tour media guide and a number of tournament programmes.
Skills
- Public Relations
- Communications
- Writing
- Brand Management
- Copywriting
- Social Media Marketing
- Marketing Strategy
- Events PR
- Media Relations
- Email Marketing
Education
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NCTJSportsBeat/News Associates
- London, United Kingdom
Passed all modules, including law, politics and shorthand.
Undertook my weekly work placement at the Argus, a daily newspaper based in Brighton.
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(BA Hons) Sports ManagementUniversity of Southampton
- Southampton, United Kingdom
Modules included sport marketing and sponsorship, sport business, operations management, sport policy and participation and development in sport. My dissertation examined sponsorship in sport, focusing on the record-breaking deal between Nike and Manchester United in 2002.