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I am a digital leader with a strong creative and strategic mind. I have expertise in brands targeting young and influential audiences and hold experience in planning and working across global, panEuropean and UK campaigns. Having seen the industry shift, I passionately believe brands should lead with digital.
Cantine is a new digital creative agency based in Clerkenwell. We work closely with major record labels on developing strategy and producing digital content campaigns for artists. We also specialise in building brand partnerships and online content campaigns with fashion, lifestyle and youth brands. I have joined on a freelance basis to help grow and develop the company, from writing the business strategy with the Founder to working on new business pitches. With Cantine being a new company I am very hands on and so also work on daytoday projects, no matter how small or large. It has been a great opportunity for me to develop my business skills further and work with challenging budgets.
Owned the relationship between M&C and clients - £1.5m+ Responsible for a team consisting of SAD, 2x AM and AE Ambition to drive innovation, both in the way we work and in the output of the product Good track record in growing areas of business with new and existing clients Land Rover campaigns include ‘Hibernot’ (Land Rover Discovery Sport), and planning for the Rugby World Cup 2015. These consist of full digital comms planning, content creation and innovation concepting, they also play into wider integrated campaigns requiring us to work closely with other agencies. Forevermark (DeBeers) is a production based account, M&C built the global website and run the online ad campaigns. I was the key client lead and oversaw a small team of client facing producers and worked closely with the programme and technical directors. Doddle are a start up brand who have reinvented the receiving and sending of parcels, they aspire to brands such as UBER and hope to be leaders in the delivery sector. This account worked differently to most others in the building, due to the nature of Doddle’s business being a start up we had a very nimble team and adapted our structure to suit their needs.
Nike Women and Nike Running (UK, Europe and Global) Owned the relationship between AKQA and Nike across multiple accounts - Nike Running / Women (£2million), Nike Wholesale / Basketball (£1million) Worked across multiple award winning campaigns – Nike Grid, Music Runs Ellie (Nike x Ellie Goulding collaboration), British 10K, Leap Day (Cross Category) and Nike FuelBand Retail Installation at Boxpark (see links below) – last three during 2012 London Games Strong strategic and creative capability. Agency lead for planning the strategy for how to target the female consumer in London over various projects and longer term plans Often requested to work on stretch assignments within the agency to help grow new teams – for example taking on new client Vita Coco Budget management and forecasting
Apple - iPhone, music (iPod) Excellent training in ATL advertising processes across print, outdoor, digital display and TV Worked on the launches of iTouch, iPhone 3G and iPod Nano Kick starter in budgetary and account management
2007 – 2008 Head Office 2005 – 2007 Student Brand Ambassador Having worked for Red Bull throughout my time at University I was ambitious to work at HQ after graduating. It was a competitive process with one graduate position available, I was extremely happy to have got it. Working at Red Bull enabled me to develop a strong understanding of the importance of experiential and bespoke marketing plans – not always following the rules and working with the attitude of anything is possible.