Sarah Hardcastle
Available

Sarah Hardcastle

Conceptual creative and writerAmsterdam, Netherlands
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Aurélien Liguori
Mark Teece
Joel Kitzmiller
Sarah Hardcastle
Available

Sarah Hardcastle

Conceptual creative and writerAmsterdam, Netherlands
About me
When I was 7 years old, I came 2nd place in a local anti-littering poster competition - perhaps my greatest advertising achievement. Mum still has the newspaper clipping. Since 2012 I've worked for big corporate juggernauts, amazing indie agencies, and for the UK's biggest advertiser. Personal highlights include: opening a human-canine grooming salon in NYC, filming a documentary about British food, and turning Amazon's Alexa into an LGBT ally. In 2018 I wrote and directed a documentary about a group of female Morris Dancers called 'Boss Morris'. Currently, I can be found riding a bike around the canals of Amsterdam where I'm a writer for 72andSunny.
Projects
  • Klarna "Who's a Good Shopper?" Pup-up
    Klarna "Who's a Good Shopper?" Pup-upSwedish bank Klarna wanted to tap into the million dollar pet retail market in the USA, so we teamed up with The Glue Society to create the world’s first ‘Pup-up’ grooming salon for dogs AND their owners. Over three days we invited some of the hottest doggies on the inter webs to step onto the stylists plinth, working with a photographer to capture glamorous headshots of all the finished doggle-ganger looks. We also created an out of home campaign, including a dog friendly mural with real che
  • Annoushka - Rule the World
    Annoushka - Rule the World
  • Classic FM - You May Not Know The Name. But You Will Know The Music.
    Classic FM - You May Not Know The Name. But You Will Know The Music.
  • Freesat - Unbelievably Good 2: Electric Bugaloo
    Freesat - Unbelievably Good 2: Electric Bugaloo
  • Universal Channel - 100% Character Uncovered
    Universal Channel - 100% Character Uncovered In this film series we shared the stories of four inspirational people to bring to life the brand proposition of ‘100% character’.
  • Miele - Chef Inspired Kitchens
    Miele - Chef Inspired Kitchens For this campaign we worked with top chef’s Monica Galetti and Anna Hansen to make a short film about one woman’s journey to create a chef inspired kitchen in her own home.
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Projects credited in
  • Plan International - Girls Get Equal
    Plan International - Girls Get Equal
  • This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018
    This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Yana Peel CEO of the Serpentine Galleries since 2016. Peel is a co-founder of the Outset Contemporary Art Fund and Intelligence Squared Asia, and was CEO of Intelligence Squared Group from 2013 to 2016. Awarded one of Harper’s Bazaar ‘Women of the Year’ 2017 for her contribution to arts. Yana's nominations: Es Devlin - Stage designer Grace Wales Bonner - Fashion designer Sondra Perry - New media artist and net neutrality advocate FeiFei Li - Director of the Stanford Artificial Intelligence La
Work history
    72andSunny logo
    72andSunny logo
    Writer72andSunny
    Amsterdam, NetherlandsFull Time
    In 2018 I made the move to Amsterdam to join the brilliant team at 72andSunny. As a writer, I primarily worked on the eBay account for the UK and DE market. With eBay UK in 2018 we successfully made it through to the final round of the Channel 4 Diversity Prize - pitching to a panel of judges from Channel 4. I also brought to life two campaigns for Swedish bank Klarna - including the world's first canine-human grooming salon in NYC and a home shopping channel show starring Celeste Barber. Internally, my time was also spent writing for Google both on the software and hardware arms of the business. In 2020 I was part of the pitch team that secured Unilever backed vegan food company Like Meat.
    Mr. President logo
    Mr. President logo
    CreativeMr. President
    London, United KingdomFull Time
    Working on: Freesat, Classic FM, Stonewall, Universal NBC, Miele, Etihad Airways, Plan International, Yonda Bank, Annoushka.
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Skills
  • Creative Strategy
  • Indesign
  • Advertising
  • Illustrator
  • Copywriting
  • Creative Direction
  • Photoshop
  • Adobe Creative Suite
  • Directing
  • Script Writer
Education
    B
    B
    Bachelor of Arts (BA), Creative Advertising, First Class HonoursBucks Ad School
     - United Kingdom
    S
    S
    BA(Hons) , Foundation Art and DesignSussex Downs College
     - United Kingdom
Awards
    Channel 4 logo
    Channel 4 logo
    Channel 4 Diversity Prize - FinalistChannel 4
    With eBay, we pitched to Channel 4 at the final of the 2018 Diversity prize.
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Cannes Young Lions ShortlistCannes Lions International Festival of Creativity
    Shortlisted by the Guardian in the Cannes Young Lions Film category.
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