When I was 7 years old, I came 2nd place in a local anti-littering poster competition - perhaps my greatest advertising achievement. Mum still has the newspaper clipping. Since 2012 I've worked for big corporate juggernauts, amazing indie agencies, and for the UK's biggest advertiser. Personal highlights include: opening a human-canine grooming salon in NYC, filming a documentary about British food, and turning Amazon's Alexa into an LGBT ally. In 2018 I wrote and directed a documentary about a group of female Morris Dancers called 'Boss Morris'. Currently, I can be found riding a bike around the canals of Amsterdam where I'm a writer for 72andSunny.
- Klarna "Who's a Good Shopper?" Pup-upSwedish bank Klarna wanted to tap into the million dollar pet retail market in the USA, so we teamed up with The Glue Society to create the world’s first ‘Pup-up’ grooming salon for dogs AND their owners. Over three days we invited some of the hottest doggies on the inter webs to step onto the stylists plinth, working with a photographer to capture glamorous headshots of all the finished doggle-ganger looks. We also created an out of home campaign, including a dog friendly mural with real che
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Projects credited in
- This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Yana Peel CEO of the Serpentine Galleries since 2016. Peel is a co-founder of the Outset Contemporary Art Fund and Intelligence Squared Asia, and was CEO of Intelligence Squared Group from 2013 to 2016. Awarded one of Harper’s Bazaar ‘Women of the Year’ 2017 for her contribution to arts. Yana's nominations: Es Devlin - Stage designer Grace Wales Bonner - Fashion designer Sondra Perry - New media artist and net neutrality advocate FeiFei Li - Director of the Stanford Artificial Intelligence La161
Amsterdam, NetherlandsFull Time
In 2018 I made the move to Amsterdam to join the brilliant team at 72andSunny. As a writer, I primarily worked on the eBay account for the UK and DE market. With eBay UK in 2018 we successfully made it through to the final round of the Channel 4 Diversity Prize - pitching to a panel of judges from Channel 4. I also brought to life two campaigns for Swedish bank Klarna - including the world's first canine-human grooming salon in NYC and a home shopping channel show starring Celeste Barber. Internally, my time was also spent writing for Google both on the software and hardware arms of the business. In 2020 I was part of the pitch team that secured Unilever backed vegan food company Like Meat.
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- Creative Strategy
- Creative Direction
- Adobe Creative Suite
- Script Writer
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