About me
STRATEGIST & SENIOR ACCOUNT MANAGER - 7 YEARS OF EXPERIENCE
Passionate about Brands, Design, Retail design and Global Communication, I am willing to expand my international vision of branding, and enrich my 7 years of experience, in Australia.
As I am now living in Sydney, I would be delighted to join your outstanding agency as a strategist and senior project manager. I hope my resume and motivation will catch your attention, and that we will meet very soon
Work history
Strategist & Account Manager
> Brand strategy:
Trend cast, Benchmark, Brand platform, Mood tape, Positioning, Naming, Baseline, Storytelling and Inspiration board.
> Brand identity:
Account management, leading visual identity projects: Logotype, packaging, web design, corporate communication, retail signage, advertising campaign and in store digital content.
> Retail design - Shopping experience:
Account management, leading retail design projects :
-Always injecting Brand’s core values, to its retail expression
-From flagship, mall, concept shop, pop-up store, shop in shop, corner shop, to display
-Creation of shopping circuit, immersive experience, hot spot, dramatization, merchandising and interactive experience
-National and International projects: China, Malaysia, Turkey, and USA
> Collection Creation: Creation of trend boards, collection plans
> Agency Development: In charge of the bids & clients development
MAJOR CLIENTS:
Lagardere Active - ELLE brands, Tila March, Faconnable, Mudo, C&A, Cosmetics brand, High Tech accessory brand, Mad Lords, Aelia, Aubert, Natalys, 71 Percent, Qooq, Grand Vitrolles & Art De Vivre
ENGLISH TRAINING:
From March to June : 4 month english training with a personnal american teacher, dealing with design projects and brand strategy.
Strategic Planner & Account Manager
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> Brand Strategy:
Benchmark, Strategy, Platform, Naming, and Baseline, Trend books
Sociological trendbooks for Decathlon Marketing Service :
- «The new family»
- «All looking for well-being»
- «Extreme sports»
- «Chic & Cheap: the era of masstige»
> Project management:
Design, Logo, Packaging, Edition, Display, Direct Marketing,
MAJOR CLIENTS:
Decathlon, Commerzbank, Mercedes, Total, Francaise Des Jeux, Mikros Image, Psa, Pernod, Gmf, Bayer, Tir Groupé, Credit Agricole, Institut Diderot, Eurodisney
+ Show more
Skills
- Commercial Interior Design
- Advertising Agency
- Creative Agency
- Account Management
- Brand Management
- Project Management
- Strategic Planning
- Styling
- Environment
- Consumer Behavior
- Creative Thinking
Education
European Master in Corporate and Trade Communication
0
European Master in Corporate and trade Communication
Acquisition of communication skills applied on missions dealing with : Crisis Communication, Launching of an Offer, media planning, positioning, communication plan, auditing.
Writing an essay on advertising: " Advertising is getting through a faith crisis”
Master in Applied Foreign Languages
0
World economics, international trade and legal environment.
Fluent in French (mother tong) / English / Spanish