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STRATEGIST & SENIOR ACCOUNT MANAGER - 7 YEARS OF EXPERIENCE Passionate about Brands, Design, Retail design and Global Communication, I am willing to expand my international vision of branding, and enrich my 7 years of experience, in Australia. As I am now living in Sydney, I would be delighted to join your outstanding agency as a strategist and senior project manager. I hope my resume and motivation will catch your attention, and that we will meet very soon
> Brand Strategy: Benchmark, Strategy, Platform, Naming, and Baseline, Trend books Sociological trendbooks for Decathlon Marketing Service : - «The new family» - «All looking for well-being» - «Extreme sports» - «Chic & Cheap: the era of masstige» > Project management: Design, Logo, Packaging, Edition, Display, Direct Marketing, MAJOR CLIENTS: Decathlon, Commerzbank, Mercedes, Total, Francaise Des Jeux, Mikros Image, Psa, Pernod, Gmf, Bayer, Tir Groupé, Credit Agricole, Institut Diderot, Eurodisney
ACCOUNTS : MAGASIN VERT / POINT VERT LE JARDIN
> Brand strategy: Trend cast, Benchmark, Brand platform, Mood tape, Positioning, Naming, Baseline, Storytelling and Inspiration board. > Brand identity: Account management, leading visual identity projects: Logotype, packaging, web design, corporate communication, retail signage, advertising campaign and in store digital content. > Retail design - Shopping experience: Account management, leading retail design projects : -Always injecting Brand’s core values, to its retail expression -From flagship, mall, concept shop, pop-up store, shop in shop, corner shop, to display -Creation of shopping circuit, immersive experience, hot spot, dramatization, merchandising and interactive experience -National and International projects: China, Malaysia, Turkey, and USA > Collection Creation: Creation of trend boards, collection plans > Agency Development: In charge of the bids & clients development MAJOR CLIENTS: Lagardere Active - ELLE brands, Tila March, Faconnable, Mudo, C&A, Cosmetics brand, High Tech accessory brand, Mad Lords, Aelia, Aubert, Natalys, 71 Percent, Qooq, Grand Vitrolles & Art De Vivre ENGLISH TRAINING: From March to June : 4 month english training with a personnal american teacher, dealing with design projects and brand strategy.
World economics, international trade and legal environment. Fluent in French (mother tong) / English / Spanish
European Master in Corporate and trade Communication Acquisition of communication skills applied on missions dealing with : Crisis Communication, Launching of an Offer, media planning, positioning, communication plan, auditing. Writing an essay on advertising: " Advertising is getting through a faith crisis”